Head of Global Marketing & Launch Lead, Dermatology

Position Summary

This individual will serve as the commercial architect for Avalo's first potential product launch. The successful candidate will be responsible for developing and executing global and U.S. launch readiness plans, shaping brand strategy, generating deep customer insights, building commercial capabilities, and partnering cross-functionally to maximize the value of the HS franchise.

This highly visible leadership role requires a strategic thinker who can operate effectively in a fast-paced biotechnology environment while balancing long-term commercial vision with hands-on execution. The individual will work closely with Clinical Development, Medical Affairs, Market Access, Regulatory Affairs, Investor Relations, Business Development, and external partners to position Avalo for a successful commercialization and growth trajectory.

Essential Duties and Responsibilities

Commercial Strategy & Brand Leadership

• Advance and lead the overall commercial strategy for abdakibart in Hidradenitis Suppurativa (HS).
• Build the brand vision, positioning, messaging, value proposition, and lifecycle strategy.
• Direct market assessment, forecasting, competitive intelligence, and commercial planning activities.
• Translate clinical and scientific data into differentiated customer-focused strategies.
• Identify market opportunities, risks, and competitive dynamics to inform business decisions.
• Serve as the commercial lead on cross-functional program teams.
• Manage external agency partners.

Launch Excellence

• Build and execute comprehensive cross-functional launch readiness plans.
• Establish launch milestones, KPIs, governance structures, and performance tracking mechanisms.
• Lead pre-launch customer engagement and market shaping initiatives.
• Ensure organizational readiness across marketing, sales, market access, patient services, and operations.
• Develop launch scenarios and contingency plans to support evolving clinical and regulatory timelines.

Customer Insights & Market Development

• Generate actionable insights from healthcare providers, patients, payers, advocacy groups, and key opinion leaders.
• Develop customer segmentation and targeting strategies.
• Establish strong relationships with external experts, advocacy organizations and HS stakeholders.

Market Access & Value Strategy

• Partner closely with Market Access to develop payer, reimbursement, and value communication strategies.
• Support pricing, contracting, and access planning efforts.
• Ensure commercial strategies are aligned with payer expectations and patient access objectives.

Cross-Functional Leadership

• Collaborate closely with Clinical Development and operations, HEOR, Medical Affairs, Regulatory Affairs, Manufacturing, and Supply Chain to ensure commercial perspectives are integrated throughout development.
• Partner with Medical Affairs to optimize scientific communication plans and publication strategies.
• Support investor and board communications regarding the commercial opportunity for abdakibart in HS and launch readiness plans.
• Represent commercial perspectives in governance and strategic planning discussions.

Required Education and Experience

• Bachelor's degree required; advanced degree (MBA, MPH, PharmD, MS, or PhD) preferred.
• 12+ years of biotechnology, pharmaceutical, or healthcare industry experience.
• 5+ years leading launch planning, launch excellence, commercial operations, new product planning, or strategic program management.
• Demonstrated success leading at least one major pharmaceutical or biotechnology product launch.
• Experience coordinating complex, cross-functional initiatives in a matrixed environment.
• Experience in dermatology and/or immunology/inflammation specialty products, preferred.

Preferred Qualifications

• Experience launching biologics or specialty therapies.
• Understanding of HS, dermatology, immunology, or inflammatory disease markets.
• Experience within emerging biotechnology companies and first-launch organizations.
• Familiarity with global launch planning and commercialization frameworks.