June 19, 2026

Senior Product Marketing Associate

Senior • Remote

San Jose, CA

About the Role

This position is responsible for supporting the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the platform. The role directly drives player acquisition, engagement, and conversion through the successful execution of sweepstakes campaigns, including no-purchase-necessary promotions, limited-time offers (LTOs), coin bundle events, and seasonal sweepstakes activations. Working closely with Product Marketing, Analytics, Product, and Compliance teams, this hire will help ensure the sweepstakes campaign calendar is executed seamlessly while contributing to improvements in key metrics such as pMAU, depositor conversion rate, and D30 retention.

Responsibilities

  • Plan and manage sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
  • Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
  • Maintain the sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
  • Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
  • Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
  • Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.

Key Competencies

  • Sweepstakes & Promotional Campaign Execution: Plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence.
  • Player Lifecycle & Retention Strategy: Optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention.
  • Cross-Functional Collaboration: Work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately and on time.
  • Data Analysis & Performance Optimization: Analyze campaign performance data and provide data-driven recommendations to improve promotional effectiveness and player engagement outcomes.
  • Regulatory & Compliance Awareness: Ensure campaigns adhere to sweepstakes regulations, promotional compliance requirements, and platform guidelines.

Experience

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus.
  • Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
  • A/B testing and data-driven decision-making experience.
  • Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Additional Information

  • Total Starting Compensation including Base + Bonus: $120,114
  • Travel Requirement: Less than 10%

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.

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Includes competitive compensation, hybrid work, professional development, and comprehensive benefits. 🗂️ Requirements: 2–6+ years in revenue enablement, sales enablement, or business development operations, Experience in digital marketing or agency environment, Expertise managing RFP and pitch processes, Knowledge of B2B sales funnels and lead generation strategies, Experience driving cross-functional revenue initiatives, Project management skills, Organizational skills, Stakeholder management skills, Communication skills, Ability to manage multiple priorities, Self-starter mindset 📃 Skills: Salesforce, Asana, ChatGPT, AwesomeTable, CassidyAI, Excel, B2B, RFP, CRM, Sales, Marketing, Reporting, Analytics 🏢 Description: About the Role: WITHIN is seeking a Sales Operation Specialist to build and scale the revenue enablement function across the full business development lifecycle. This role sits at the intersection of Sales, Marketing, and Revenue Operations, ensuring teams are equipped with the processes, content, and insights needed to drive consistent pipeline growth and revenue impact. You will own and optimize how new business is brought to market—from RFP strategy and pitch development to outbound/inbound lead generation support, event activation, and sales material development. This role requires a highly organized operator with strong strategic instincts who can both execute and elevate revenue-driving initiatives. Responsibilities include, but are not limited to: Revenue Strategy & Pipeline Enablement - Partner with Sales, Marketing, and Revenue Operations to drive alignment across pipeline generation and revenue growth initiatives - Support and operationalize outbound and inbound lead generation efforts, including outreach coordination, targeting strategy, and follow-up workflows - Help define and improve processes that increase conversion across the business development funnel - Track, analyze, and report on pipeline performance and enablement impact, identifying opportunities for optimization RFP, Pitch & Sales Enablement Leadership - Own and quarterback the end-to-end RFP and audit process, ensuring high-quality, strategic, and timely deliverables - Lead cross-functional collaboration to develop pitch narratives, presentations, and responses that differentiate the company in market - Provide strategic input to senior sales leadership on positioning, packaging, and go-to-market approaches - Continuously refine RFP and pitch materials based on performance, learnings, and evolving capabilities Event & Pre-Sales Activation - Own pre-event revenue activation strategies for key conferences and industry moments - Develop and execute outreach plans to drive meeting volume and qualified pipeline ahead of events - Coordinate cross-functional efforts to ensure sales teams are equipped with the right messaging, materials, and targets - Drive post-event follow-up processes to maximize conversion of event-driven opportunities Marketing & Content Enablement - Partner closely with Marketing to develop and deploy revenue-driving assets, including case studies, thought leadership, and campaign support materials - Own the development, organization, and evolution of all sales materials (decks, case studies, one-pagers, FAQs, etc.) - Ensure all materials reflect current positioning, capabilities, and proof points aligned to growth priorities - Identify content gaps and proactively drive creation of materials that support pipeline generation Sales Operations & Enablement Infrastructure - Build and maintain a centralized repository for RFP responses, FAQs, and sales materials to improve efficiency and consistency - Collaborate with Revenue Operations to refine sales processes, tools, and methodologies - Evaluate and implement enablement tools that improve team productivity and output quality - Lead ongoing sales training and enablement programs, including onboarding materials and continuous learning initiatives - Oversee contract organization and documentation workflows across platforms Must Have Qualifications/Experience - 2–6+ years of experience in revenue enablement, sales enablement, or business development operations within a digital marketing or agency environment - Strong expertise in managing and improving the RFP and pitch process - Proven ability to drive cross-functional initiatives that impact pipeline and revenue growth - Strong understanding of B2B sales funnels, lead generation strategies, and conversion metrics - Exceptional project management and organizational skills, with the ability to manage multiple high-priority workstreams - Excellent communication and stakeholder management skills, including experience working with senior leadership - Self-starter mindset with the ability to identify gaps and proactively build solutions Nice to Have Qualifications/Experience - Experience supporting or executing outbound/inbound lead generation and event-driven pipeline strategies - Familiarity with sales enablement and marketing tools (Asana, Salesforce, Cassidy AI, ChatGPT, AwesomeTable, etc.) - Experience working closely with marketing teams on content strategy and campaign execution - Experience building or managing content repositories or knowledge hubs - Exposure to data analysis and reporting tied to pipeline performance and sales effectiveness Interview Process - Excel knowledge and typing test Benefits - Unlimited vacation policy - Monthly phone stipend - Comprehensive medical, dental, and vision insurance options - 401(K) plan with matching - Dog friendly office - Hybrid work opportunity - Professional Development Program - Seamless allowance Compensation Total compensation based on education, experience, and skills level: $60,000–$126,658 Level 1 - $60,000–$87,600 Entry Level - Meets qualifications on a minimum basis Level 2 - $87,600–$115,200 Developing Level - Meets qualifications on a modest basis Level 3 - $115,200–$142,800 Junior Level - Exceeds qualifications on a moderate basis Level 4 - $142,800–$170,400 Middle Level - Exceeds qualifications on a strong basis Level 5 - $170,400–$198,000 Advanced Level - Exceeds qualifications on an extensive or advanced basis AI-Assisted Screening Notice As part of the initial application review process, an AI-assisted tool may be used to compare skills and job titles from resumes with the requirements of the role. The tool evaluates information based on contextual relevance and is used only to support the manual review process. It is not used to make hiring decisions.

Technology

Noodle

Associate Director, Brand & Experience Strategy

Mid

Remote

75,000 - 80,004 USD

🏢 Summary: The Associate Director of Brand & Experience Strategy leads lifecycle communications and student experience design for university partners, shaping cross-channel recruitment strategies and messaging frameworks. The role combines brand, content, and UX strategy with partner-facing discovery, journey mapping, and performance analysis. It requires strong strategic execution, cross-functional collaboration, and data-driven decision-making in higher education marketing. 🗂️ Requirements: 3+ years of experience in marketing strategy, brand strategy, content strategy, engagement communications, or related field, Working understanding of cross-channel lifecycle communications and student recruitment journey, Experience leading or contributing to partner-facing strategy sessions, workshops, or discovery engagements, Ability to design and map cross-channel lifecycle communications (email, text, chat), Experience translating journey insights into actionable briefs for implementation teams, Strong analytical skills and ability to connect performance data to strategy, Excellent written and verbal communication skills, English fluency, Must reside in the United States and be legally authorized to work, Reliable high-speed internet and availability during core business hours 📃 Skills: CRM, MarketingAutomation, SEO, UX, EmailMarketing, SMS, Analytics, JourneyMapping, ContentStrategy, BrandStrategy 🏢 Description: About the Role: The Associate Director of Brand and Experience Strategy shapes how university partners engage prospective students across the full recruitment lifecycle. This role works across brand and messaging strategy, lifecycle communications, content strategy, and student experience design, pairing deep partner knowledge and cross-functional fluency. As a strategist, you will act as a consultative partner to university partners and internal teams, developing breadth across practice areas while building deeper expertise in one or more over time. You will contribute to strategic frameworks, execute against them independently, and bring strategic thinking to partner-facing work. Strategic Practice & Framework Contribution - Contribute to strategic practice areas such as event strategy, lifecycle communications, content strategy framework, messaging architecture, or UX/student experience design - Support the development, documentation, and continuous improvement of shared frameworks - Partner with cross-functional teams and subject matter experts to apply shared frameworks effectively - Maintain awareness of cross-portfolio patterns and surface insights to senior strategists - Stay current on market trends, student behavior, and higher education recruitment best practices Partner Engagement & Discovery - Develop familiarity with assigned university partners, programs, competitive landscape, and student audiences - Serve as a consistent second voice in partner relationships, providing strategic and cross-portfolio perspective - Participate in discovery engagements for new program launches and portfolio expansions - Contribute to and support facilitation of strategy sessions and workshops - Develop and deliver presentations articulating strategy and recommended tactics Lifecycle Communications & Student Experience Design - Lead the design and mapping of cross-channel lifecycle communications, including automated email and text journeys, recruitment communication cadences, chat scripts, and toolkits - Oversee journey mapping processes across recruitment and retention lifecycle - Translate journey insights into actionable briefs for implementation teams - Contribute to brand strategy, messaging frameworks, and student experience design Measurement & Visibility - Contribute to reporting on strategy performance, including content effectiveness and communication metrics - Use data and analytical reasoning to identify gaps and recommend improvements - Partner with analytics, SEO, and implementation teams to align performance data with strategic decisions Team and Organizational Contribution - Support peers and cross-functional collaborators in executing shared frameworks - Contribute to cross-functional initiatives such as campaign measurement frameworks and technology rollouts - Ensure strategic intent is maintained from discovery through implementation You have: - 3+ years of experience in marketing strategy, brand strategy, content strategy, engagement communications, or related field; higher education experience preferred - Demonstrated ability to work across multiple practice areas with depth in at least one - Working understanding of cross-channel lifecycle communications and student recruitment journey - Experience contributing to partner-facing strategy sessions, workshops, or discovery engagements - Comfort working in a matrixed environment - Excellent written and verbal communication skills - Strong analytical and problem-solving skills - English fluency Bonus Points: - Experience in brand strategy, UX, content strategy, sales enablement, or SEO - Familiarity with higher education enrollment tools and CRM or marketing automation platforms - Experience with competitive landscape analysis or program positioning - Comfort navigating ambiguity in evolving team structures Role Requirements: - Must reside in the continental United States near a major airport - Reliable high-speed internet and quiet workspace - Availability during core business hours (9 a.m. to 5 p.m.) - Legal authorization to live and work in the United States Benefits: - Work from NYC office or home office - 401(k) with company match and equity opportunities - Medical, dental, and vision insurance - Employer-paid life and disability insurance - Health Savings Account (HSA) and Flexible Spending Accounts (FSA) - Paid parental leave - 4 weeks paid vacation plus holidays and sick leave - Monthly mobile connectivity stipend - Annual education stipend - Employee assistance and wellness programs