Senior Product Marketing Associate

About the Role

This position is responsible for supporting the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the platform. The role will directly drive player acquisition, engagement, and conversion through the successful execution of sweepstakes campaigns, including no-purchase-necessary promotions, limited-time offers (LTOs), coin bundle events, and seasonal sweepstakes activations. Working closely with Product Marketing, Analytics, Product, and Compliance teams, this hire will help ensure the Sweepstakes campaign calendar is executed seamlessly while contributing to improvements in key metrics such as pMAU, depositor conversion rate, and D30 retention.

Responsibilities

• Plan and manage sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
• Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
• Maintain the sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
• Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
• Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
• Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.

Key Competencies

• Sweepstakes & Promotional Campaign Execution
• Player Lifecycle & Retention Strategy
• Cross-Functional Collaboration
• Data Analysis & Performance Optimization
• Regulatory & Compliance Awareness

Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus.
• Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
• A/B testing and data-driven decision-making experience.
• Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Compensation & Travel

• Total Starting Compensation including Base + Bonus: $120,114
• Travel Requirement: Less than 10%