
Marketing M&A Strategy & Integration Manager
Salesforce
Atlanta, GA • 16m ago • Hybrid
Senior
Hybrid
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Quick Facts
Marketing M&A Strategy & Integration Manager
Description
Own marketing integration workstreams following acquisitions and contribute to marketing diligence during deals. Evaluate acquired companies’ marketing strategy, positioning, messaging, and go-to-market capabilities, then translate findings into executive-ready recommendations. Lead cross-functional execution across Marketing, Sales, Product, Finance, and Corporate Development to align acquired companies with the marketing ecosystem.
Responsibilities
- Perform marketing due diligence: assess marketing strategy, organization, programs, pipeline, budgets, and GTM capabilities; identify risks, opportunities, and synergies.
- Deliver GTM strategy & integration: support integration strategies for positioning, launches, demand generation, and sales enablement; manage milestones, risks, and dependencies.
- Execute cross-functionally: coordinate across Marketing, Product, Sales, Finance, and Corporate Development; maintain integration plans and executive updates; standardize Marketing M&A processes and frameworks.
Requirements
- 5+ years of experience in product marketing, GTM strategy, marketing strategy, M&A integration, corporate development, business operations, or strategy consulting
- Led positioning/messaging/launches/GTM planning for enterprise technology products or have hands-on experience in commercial due diligence and post-merger integration/business transformation
- Understand enterprise software business models and how Marketing, Sales, Product, and Customer Success drive growth
- Ability to assess marketing functions (product marketing, demand gen, events, comms, marketing ops) including performance and budgets
- Strong financial and operational analysis; able to connect marketing investment to business outcomes
- Built executive-ready presentations and recommendations; communicate clearly with teams and leaders
- Drove complex cross-functional initiatives; able to influence without authority
- High EQ, low ego, strong initiative
- Proficient in Google Workspace, spreadsheets, and presentation development
- Bachelor’s degree or equivalent practical experience
- Ability to travel up to 15%
Benefits
- Time off programs; medical, dental, vision; mental health support; paid parental leave
- Life and disability insurance; 401(k); employee stock purchasing program
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