Customer Marketing Lead, Strategic Programs

Quick Facts

• Role: Customer Marketing Lead (Strategic Programs)

• Focus: Enterprise customer marketing programs and executive-level engagement

Description

Own the planning and execution of enterprise customer programs, including a Customer Advisory Board, Know Your Customer, co-marketing, and customer reference/advocacy initiatives. Build trusted relationships with CFOs and senior finance leaders, coordinate cross-functional delivery, and maintain operational rigor through shared systems of commitments and approvals. Use defensible goal-setting and reporting to demonstrate how customer participation drives pipeline and expansion.

Responsibilities

• Plan and execute customer programs: calendar, goals, cross-functional responsibilities, and measurable results

• Lead the Customer Advisory Board: recruit members, develop programming, build relationships

• Run the Know Your Customer program: recruit participating customers and coordinate employee engagement and communications

• Develop customer launch and co-marketing programs with executive, Communications, and Marketing teams; secure participation/approvals and coordinate content and campaign delivery

• Build and scale customer reference and advocacy systems that connect the right customers to sales and marketing opportunities

• Partner with Events to recruit and prepare customer speakers for Ramp events and executive forums

• Coordinate customer participation in high-visibility placements (e.g., Times Square billboard) and ensure customers can leverage the exposure

• Coordinate customer asks across Sales, account teams, PMM, Comms, Events, and Customer Marketing; maintain shared records to prevent overlapping outreach

Requirements

• Built or significantly scaled customer programs at a high-growth B2B company, including personally recruiting, hosting, and maintaining relationships with senior customer leaders

• Credible with Fortune 500 C-suite and VP-level customers; comfortable working directly with GTM and company leadership

• Own multiple programs: set goals, report on coverage and engagement, and explain how participation supports pipeline/expansion with a defensible methodology

• Strong cross-functional partnership with PMM, Events, Creative, Sales, account teams, and Growth Marketing; able to align responsibilities and resolve competing requests

• Set direction and personally manage execution against program objectives

• Clear written and verbal communication: brief an executive in three bullets and write the underlying memo

• AI fluency and practical automation to reduce manual work while maintaining judgment and accurate records

• Systems thinking: build intake/readiness/permission standards, workflows, and reporting that other teams use

Benefits

• Flexible PTO

• Health and wellness stipend

• Centralized home-office equipment ordering

• Budget for intra-office travel

• Weekly coffee stipend

• 100% medical, dental & vision insurance coverage (with partial dependents coverage in the US); additional country-specific benefits for Canada and the UK

• One Medical annual membership (US)

• 401(k) with employer match (US)

• Fertility HRA

• Parental leave (up to 16 weeks birthing + bonding or 8 weeks bonding only at 100% pay; plus additional terms depending on region)

• Pet insurance

• In-office perks (lunch, snacks, drinks)

• Relocation expense coverage to NYC or SF if needed (where applicable)