Senior Event Marketing Manager

Quick Facts

Senior Event Marketing Manager role; hybrid or remote (home location for remote). Focus on complex, high-impact events and experiential initiatives.

Description

Define and lead the approach for complex, high-impact events and experiential initiatives. Connect business priorities, audience insights, and brand objectives to an integrated attendee experience across internal teams and experiential agencies. Combine event strategy with hands-on program delivery—from brief and concept through production, onsite execution, and post-event wrap-up.

Responsibilities

• Define the event approach using business priorities, audience insights, accessibility considerations, and market context.
• Lead interconnected workstreams across creative, content, production, operations, and marketing.
• Deliver an integrated experience with internal specialists and experiential agencies.
• Manage agency and production partners day to day (briefs, scopes, deliverables, schedules, budgets, feedback, approvals, quality).
• Resolve complex trade-offs across scope, schedule, budget, partner capacity, production feasibility, and experience quality.
• Drive stakeholder decisions through clear objectives, roles, decision rights, and working rhythms.
• Oversee readiness reviews, rehearsals, contingency planning, and onsite coordination; adapt to change.
• Define and apply measures of success using performance data and feedback.
• Scale effective practices by leading reusable event playbooks, templates, and quality standards.
• Apply AI responsibly to improve planning, documentation, analysis, and delivery efficiency while maintaining human judgment.

Requirements

• 7+ years of experience in event marketing, experiential marketing, event production, or a related field.
• Experience defining the approach and leading delivery for complex events spanning multiple connected workstreams.
• Experience managing experiential, creative, or production agencies, including scopes, deliverables, budgets, timelines, and execution quality.
• Experience defining success criteria, interpreting quantitative and qualitative feedback, and using findings to improve outcomes.

Benefits

• Pay range: $130,000 to $203,000.
• Total compensation may include annual performance bonus, stock, benefits, and/or other incentives.