Strategic Events Manager

Quick Facts

• Role: Strategic Events Manager (Strategic Events)

• Focus: End-to-end planning and onsite operations for “Campground” across a global event portfolio

Description

Own Campground planning and operations for assigned events, partnering with Campground leads, agencies, product teams, and internal stakeholders to deliver operational excellence and product relevancy before, during, and after each event. Lead planning across Dreamforce, Connections, TDX, World Tours, and Tableau Conference, including timelines, critical paths, trackers, experience inputs, demos, technical needs, content, staffing, and equipment. Manage agency relationships, onsite execution, budgeting, KPI tracking, recap reporting, and continuous improvements using AI and automation.

Responsibilities

• Lead end-to-end planning and operational readiness for Campground experiences across major events

• Drive decisions on experience inputs, creative requests, product demos, technical needs, content, staffing, and equipment

• Conduct floorplan reviews, space planning, and readiness checks

• Manage agencies/vendors and deliverables; resolve conflicts and escalate with solutions

• Run internal communications and planning meeting cadences

• Lead onsite operations: daily walkthroughs, real-time staffing/signage/demo decisions, and issue resolution

• Capture live insights and implement mid-event improvements

• Forecast and track Campground budgets; approve costs within delegated authority

• Define KPIs, ensure accurate scanning/data tracking across sources, and produce executive recap reports

• Identify and apply AI/automation opportunities to planning, operations, and reporting; standardize scalable workflows

Requirements

• 5–7+ years of experience in event planning, experiential marketing, expo or trade show operations, or program management

• Experience leading complex, multi-stakeholder programs

• Familiarity with Salesforce, its audience, and its products

• Proven ability to manage agencies/vendors/creative teams and event budgets/contracts

• Ability to identify process inefficiencies and implement AI-enabled/automated solutions

• Strong judgment and decision-making; can influence senior stakeholders and operate under pressure onsite

• Excellent communication and relationship-building; proficiency in Google Workspace or Office

• Strength in data analysis and reporting

Benefits

• Time off programs

• Medical, dental, vision

• Mental health support

• Paid parental leave

• Life and disability insurance

• 401(k)

• Employee stock purchasing program