Performance Marketing Specialist

Quick Facts

Performance Marketing Specialist focused on building and optimizing performance campaigns across Meta and Google Ads, with AI-driven analysis and conversion measurement.

Description

You will independently build, launch, and manage performance campaigns on Meta and Google Ads (Search, PMax, Shopping, YouTube, Demand Gen). The role focuses on budget, bidding, and campaign structure optimization based on KPIs like PNO, ROAS, CPA, and profitability, plus systematic testing of audiences and creatives. You will use AI for data analysis and automated reporting and participate in setting up conversion measurement (GA4, GTM, Conversions API).

Responsibilities

• Build, launch, and manage performance campaigns on Meta and Google Ads (Search, PMax, Shopping, YouTube, Demand Gen)
• Manage budgets, bidding, and campaign structure for KPIs (PNO, ROAS, CPA, profitability)
• Systematically test audiences, creatives, and messaging
• Create, request, and evaluate creatives
• Use AI to analyze data and automate reporting
• Help configure conversion measurement (GA4, GTM, Conversions API)
• Gradually test additional channels: TikTok, Seznam Sklik, Microsoft (Bing) Ads, programmatic/RTB
• Monitor performance and prepare reports and recommendations for leadership

Requirements

• Minimum 2–3 years of experience in performance marketing (agency or in-house)
• Independent and demonstrable work with Meta Ads and Google Ads
• Analytical thinking and ability to work with numbers
• Independence, accountability for results, and willingness to try new things

Benefits

• Opportunity to develop new projects
• Professional and personal growth and career advancement
• Motivating compensation
• Company car, laptop, mobile phone, and additional benefits
• Pleasant work environment and support from colleagues and managers
• Start date: immediately or by agreement