PPC Specialist (Performance Marketing) with AI Interest

Quick Facts

• Long-term collaboration: 120–160 hours/month
• Work mode: primarily in-office at Smíchov (Anděl)
• Focus: performance marketing with PPC and AI-driven automation

Description

You will help lead and develop PPC campaigns across platforms (Google Ads & Sklik, Meta Ads) and focus on what happens after the click—whether conversions create real value for the client.

The role includes cross-system performance evaluation (web analytics through CRM), reporting, and experimenting with AI models and automation to simplify recurring tasks. You’ll contribute to improving the team’s performance stack and continuously look for better ways to optimize results.

Responsibilities

• Manage PPC campaigns across Google Ads, Sklik, Meta Ads, and additional platforms
• Evaluate performance data across systems (web analytics, CRM) and identify key insights
• Analyze channel performance and deliver reporting using tools like Looker Studio, Google Sheets, and AI
• Apply AI models and build/adjust agents for meaningful use cases
• Collaborate with designers, project managers, content, and development
• Participate in client calls/meetings/workshops as needed
• Continuously look for new approaches and solutions

Requirements

• Ideally at least 2 years of experience with Google Ads or Meta Ads, including relevant ad types (SEA, display, video, PMAX, Ad+)
• GA4 experience for performance analysis and channel reporting
• Interest in AI and automation; knowledge of basic concepts such as agent or MCP (with willingness to share your own ideas)
• Regular in-office collaboration in Smíchov (Anděl) and ability to share questions and learnings
• Ability to present and defend your recommendations to the team or clients, including non-traditional solutions

Benefits

• Compensation based on experience and workload (55,000–70,000 CZK range, depending on experience and scope)
• Supportive team environment with mentoring and regular 1:1s; MacBook and necessary equipment
• Opportunity to attend conferences and workshops of your choice during the year
• Multisport and company events
• Vacation and sick days: 20 days vacation for full-time (after 2 years +2 additional days) plus 3 sick days per year