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October 30, 2026

PPC Specialist

Junior • Hybrid

Prague, Czech Republic

Quick Facts

  • Focus: PPC management and optimization (Google Ads, Sklik) with growth into programmatic/RTB and advanced analytics
  • Key tasks: campaign structuring, performance analysis, reporting, conversion evaluation, and Google Analytics 4
  • Work setup: 2–3 days/week home office and results-driven working hours

Description

Manage and optimize PPC campaigns, primarily in Google Ads and Sklik, with additional campaign management in Meta Ads and—depending on experience—in Adform or DV360. You’ll design campaign structure, work with keywords, audiences, and bidding strategies, then analyze performance, prepare recommendations, and report to clients using Google Analytics 4 and other data sources. The role also offers the chance to expand into RTB/programmatic and use AI tools daily for analysis, research, and automation.

Responsibilities

  • Manage and optimize PPC campaigns in Google Ads and Sklik
  • Manage campaigns in Meta Ads and, based on experience, Adform or DV360
  • Design campaign structure; work with keywords, audiences, and bidding strategies
  • Perform regular performance analysis and identify improvements
  • Create reporting, interpret results, and prepare client recommendations
  • Work with Google Analytics 4 and other data sources
  • Monitor and evaluate conversions, traffic, and other key KPIs
  • Analyze the market and competitors
  • Plan campaign budgets and allocate spend across marketing channels
  • (Based on experience) propose RTB strategies and set up programmatic campaigns
  • Use AI tools in daily work for data analysis, campaign preparation, research, and routine automation

Requirements

  • Active knowledge of PPC and online advertising
  • Several years of practical experience setting up, managing, and optimizing online campaigns
  • Experience with Google Ads, Sklik, or Meta Ads
  • Ability to work with numbers and reason about why campaigns achieve results and what to improve
  • Basic orientation in Google Analytics 4
  • Google Tag Manager experience is an advantage
  • DV360, Adform, or general RTB knowledge is a plus (not required)
  • Interest in new technologies and willingness to use AI as a daily work tool
  • Enthusiasm for online marketing and continuous learning
  • Proactive approach and problem-solving skills
  • Ability to work independently and collaboratively in a team

Benefits

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