Senior Product Marketing Manager (New Products)

Quick Facts

• Role: Product Marketing Manager, New Products (embedded early with Product and Engineering)

• Focus: New-products strategy, narrative, and end-to-end commercialization

Description

You will use customer and market insight to choose the audience, shape the product, define the story, and build the commercialization and adoption motion. This is a full business read ownership role—covering the customer problem, ICP, positioning, product readiness, launch, pipeline, activation, adoption, retention, proof, and the next intervention. You will coordinate launches end to end and build programs, enablement, and feedback loops that turn interest into qualified pipeline and retained usage.

Responsibilities

• Shape product strategy early using customer, market, and competitive evidence

• Find product-market clarity by defining ICP, buyer/user, jobs to be done, workflow, alternatives, and switching/expansion reasons

• Own the product narrative: canonical positioning, messaging, claims, proof, and competitive story

• Design a zero-to-one GTM: audience, channel, pricing and packaging inputs, sales and self-serve motion, launch sequence, and adoption plan

• Lead launches end to end by coordinating Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners around one strategy, readiness bar, and measurable outcomes

• Build commercialization (not just awareness) with programs, enablement, proof, and feedback loops for pipeline, activation, retained usage, expansion, and revenue

• Work deeply with Product and Engineering on architecture, data, constraints, and the trust model to influence tradeoffs and explain credibly to technical and business audiences

• Create a customer learning system: structured discovery, capture objections/product gaps, and turn findings into product and GTM decisions

• Own the business scorecard with leading/lagging indicators and an operating read to diagnose what’s moving or stuck

• Build proof and competitive intelligence using customer evidence, use cases, benchmarks, and a current market view

• Use AI as an operating advantage for research, synthesis, analysis, content development, and repeatable workflows

• Create the new-products playbook from emerging customer signals to scaled growth

Requirements

• 6+ years of experience in B2B product marketing, product management, growth, strategy, or another product-led GTM function with significant ownership of a product or business outcome

• Demonstrated zero-to-one experience from early customer discovery through launch and adoption

• Record of influencing product strategy using customer, market, competitive, and performance evidence

• Strong customer instincts and ability to run discovery and identify durable market signals

• Technical and operational fluency to work with Product/Engineering and explain product mechanics to technical and business audiences

• Exceptional written and verbal communication to produce product narrative, executive recommendations, launch plans, and sales story

• Strong data literacy across activation, adoption, retention, pipeline, conversion, revenue, and product usage metrics

• Proven ability to lead senior cross-functional partners without relying on formal authority

• High agency and comfort with ambiguity; able to build first versions, test with customers, and iterate quickly

• Fluency with AI tools as part of everyday research, analysis, writing, and operating workflows

Benefits

• Flexible PTO

• Centralized home-office equipment ordering

• Health and wellness stipend

• Budget for intra-office travel

• Weekly coffee stipend

• 100% medical, dental & vision insurance coverage for you (country-specific details apply for dependents)

• One Medical annual membership

• 401(k) with employer match (eligibility based on plan rules)

• Fertility HRA and fertility-related drug coverage (country-specific)

• Parental leave up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay (country-specific variations may apply)

• Pet insurance and in-office perks (lunch, snacks, drinks)

• Relocation expense coverage to NYC or SF if needed

Additional country-specific benefits apply (e.g., retirement plans and EAP/virtual care).