Senior Director, Global Advertising Product Marketing

Quick Facts

• Role: Senior Director, Global Advertising Product Marketing
• Focus: Global go-to-market, product positioning, messaging, launches, and product adoption for advertising products
• Cross-functional scope: Product, Engineering, Sales, Business Development, and Marketing

Description

Lead the global Advertising Product Marketing team and set the vision, strategy, and operating model for bringing advertising products to market. You’ll connect advertiser needs, product innovation, competitive insights, and business growth—owning positioning, messaging, packaging, launches, and adoption. The role drives measurable commercial outcomes by turning complex advertising technology and measurement into clear customer value propositions.

Responsibilities

• Define the vision, strategy, and operating model for global Advertising Product Marketing
• Partner with Product, Engineering, Sales, Business Development, and Marketing to influence product decisions
• Lead global go-to-market strategies for brand, performance, self-service, programmatic, and emerging advertising solutions
• Own product positioning, messaging, packaging, launches, and adoption
• Use advertiser/agency/competitive insights to identify opportunities and shape priorities
• Drive adoption and commercial growth by removing barriers and improving usage, retention, and revenue
• Define measures of success and use results to guide decisions
• Translate advertising technology, data, and measurement into differentiated value propositions tied to outcomes
• Strengthen development-to-market processes with readiness measures and shared accountability
• Equip Sales and regional teams with insights, messaging, and tools
• Partner with Measurement and Advertising Effectiveness teams to connect capabilities to credible advertiser outcomes
• Explore AI, automation, and emerging advertising technologies to improve products and product marketing practices
• Lead and develop a high-performing global Product Marketing organization

Requirements

• 15+ years of experience
• Experience building, scaling, or transforming Product Marketing organizations in advertising technology/digital advertising/platform businesses
• Leadership of global teams across complex product portfolios with delivered business results
• Deep understanding of advertising business growth including programmatic, self-service, brand/performance advertising, and measurement
• Experience shaping product strategy and go-to-market initiatives with measurable outcomes
• Executive communication credibility with senior internal leaders and external clients/partners
• Ability to use customer research, competitive insights, and performance data to make decisions and measure success
• Ability to explain complex technology clearly to senior leaders, advertisers, agencies, and partners
• Hands-on, forward-looking approach to AI, automation, and emerging ad technologies
• Experience developing leaders and building inclusive, collaborative teams

Benefits

• Health insurance
• Six-month paid parental leave
• 401(k) retirement plan
• Monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave