Audience & Content Growth Lead, SMB Ads

Quick Facts

• Role: Audience & Content Growth Lead (SMB Ads)

• Focus: Global content and education programs for SMB advertisers

Description

Own the global SMB content strategy and editorial roadmap, and build scalable programs that inspire, inform, and engage small-business advertisers. Create and distribute customer stories, case studies, vertical playbooks, guides, videos, and thought leadership, then launch repeatable learning programs such as webinars and on-demand sessions. Success is measured by audience engagement and helping businesses move from awareness to action.

Responsibilities

• Set global SMB content strategy and editorial roadmap based on customer needs, industry priorities, and advertiser maturity

• Produce actionable educational content (stories, case studies, guides, videos, thought leadership)

• Launch education programs via webinars, expert sessions, workshops, and on-demand learning

• Build distribution plans across owned, shared, and partner channels with web, social, growth, lifecycle, and regional teams

• Develop creator-, expert-, and customer-led programs that combine credible education with authentic storytelling

• Scale programs across markets, adapting formats, languages, and distribution to local needs

• Lead editorial planning, production, and creative contributors while ensuring quality, accessibility, and accuracy (using AI to support content creation and adaptation)

• Measure audience quality, engagement, learning, and advertiser action; run experiments and use feedback to improve content and distribution

Requirements

• 10+ years of experience in content marketing, audience development, or customer education, including SMB or advertiser-focused programs

• Proven ownership of content creation and distribution that grows relevant audiences and drives customer action

• Strong editorial judgment and storytelling to communicate complex products clearly

• Experience creating repeatable education programs across multiple formats (webinars, video, customer stories, vertical playbooks, creator-led content)

• Experience leading cross-functional and partner-led distribution aligned to measurable outcomes

• Ability to measure learning, intent, and business impact alongside content consumption

• Ability to adapt global programs across markets in partnership with regional teams

• Comfortable with a hands-on role spanning writing, editing, creative briefing, and program execution

Benefits

• Opportunity to shape a zero-to-one global audience education and content strategy for SMB advertising

• Work across product, engineering, data science, and sales to combine customer insight with rigorous experimentation and fast execution

• Hybrid schedule with in-office requirement Monday–Wednesday