Senior Product Marketing Manager – Sales Enablement

Quick Facts

• Role: Sr Manager, Product Marketing (Sales Enablement)

• Focus: Customer Zero sales enablement content and activation

Description

Lead cross-functional partnerships to develop and activate field-facing content for the Customer Zero program. Translate Customer Zero transformation stories into practical, sales-ready assets—from first-call decks to executive briefings, demos, case studies, and video—tailored to personas and buying stages. Use AI to accelerate content creation and iteration while measuring adoption and impact on pipeline and deal progression.

Responsibilities

• Partner with sales leaders, sellers, and field enablement teams to identify needed content formats and what’s actually used in customer conversations

• Build a Customer Zero sales enablement strategy and continuously iterate based on feedback

• Activate Customer Zero stories into sales-ready materials (first-call decks; executive briefings for C-suite; case studies; demo scripts; narrative summaries; video content)

• Maintain and evolve a reusable library of enablement assets with consistent Salesforce messaging

• Collaborate across program leadership, product marketing, sales enablement, customer success, and events/campaign teams to align messaging and execution

• Develop clickable and video demos that connect product capabilities to business outcomes and apply to multiple industries and company sizes

• Leverage AI to scale personalization, synthesize feedback, identify content gaps, and build scalable tools (templates, prompt libraries, frameworks) for seller self-serve content

• Track usage and effectiveness of field assets and measure program impact on pipeline and deal progression

Benefits

• Time off programs

• Medical, dental, and vision insurance

• Mental health support

• Paid parental leave

• Life and disability insurance

• 401(k)

• Employee stock purchasing program

Qualifications

• 6–10+ years of experience in product marketing, field enablement, or related roles

• Strong understanding of enterprise sales processes and buyer journeys

• Proven, field-used enablement content creation

• Executive-level storytelling and persona-specific messaging

• Cross-functional collaboration across marketing, product, sales, and customer teams