Content Strategist

Quick Facts

• Role: Content Strategist

Description

The Content Strategist determines what the team makes and why—setting direction across content streams by defining audiences, prioritizing by business impact, and building measurement to prove (or disprove) results.

Responsibilities

• Define content strategy, pillars, and priorities within each stream tied to business goals (pipeline generation, developer adoption, retention, brand awareness)

• Build audience segmentation per stream (prospective customers, developers evaluating the product, and existing customers featured in case studies)

• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-assist and pipeline influence for customer stories, funnel metrics for product content

• Translate strategy into concrete briefs the Managing Editor can schedule and the Content Editor/Staff Writer can execute

• Present content performance and ROI to the Head of Editorial Content and cross-functional stakeholders

• Drive content calendar development and planning

• Explore new content opportunities and channels

• Present ROI and performance insights to leadership

• Collaborate with Growth Marketing on messaging strategy

Requirements

• 5+ years of experience in content strategy, content marketing, or a closely related discipline

• Experience with SEO, analytics tooling, and attribution modeling

• Track record connecting content output to business outcomes, not just vanity metrics

• B2B or technical industry experience (strong plus)

Benefits

• Weekly lunch stipend

• Full health and dental benefits, including a separate budget for mental health

• RRSP matching, 401K, pension scheme

• 100% parental leave top-up for up to 6 months (either parent)

• Annual enrichment benefits: arts & culture, fitness/wellness, quality time, and a workspace improvement credit

• Education and learning stipend for conferences, courses, and coaching

• 6 weeks of paid vacation (30 working days)

• Budget for travel to other offices if remote, plus an annual company offsite

• Home office stipend: $500 to set up your workspace

Remote-friendly with offices across major cities.