Director, CRM Sales

Quick Facts

• Role: Director, CRM Sales

• Focus: Build and lead a regional direct CRM Account Executive team to drive new business growth

Description

You will lead and scale a regional CRM sales function by developing go-to-market strategy, territory plans, and forecasting to achieve quarterly and annual sales goals. The role includes recruiting, coaching, and mentoring Account Executives, partnering with internal teams to drive revenue, and engaging with C-level stakeholders. You will also be responsible for accurate CRM reporting, opportunity inspection, and supporting pipeline generation through marketing and partner community.

Responsibilities

• Build a team of direct CRM Account Executives to drive rapid new business sales growth in the region

• Develop and drive regional sales strategy in collaboration with Sales Operations for effective go-to-market execution

• Lead territory planning, relationship development, and opportunity development; support Field Sales Teams in closing opportunities

• Recruit, coach, and mentor team members to drive performance excellence

• Develop territories and quota plans; communicate performance expectations

• Manage and report accurate forecast and pipeline

• Achieve annual sales goals on a quarterly and annual basis

• Engage and align with C-level meetings to understand customer business requirements

• Build relationships across Solution Consulting, Business Units, Professional Services, Marketing, partner community, and executive stakeholders

• Retain and grow existing customers through ongoing, non-sales customer engagement to deliver excellent customer experience

Requirements

• Experience integrating AI into work processes, decision-making, or problem-solving (including using AI tools, automation, or AI-driven insights)

• Extensive track record of new business sales success with presentation and negotiation at C-level

• Strong experience recruiting, coaching, and managing sales teams

• Strategic thinking with analytical and financial planning skills to meet and exceed quotas

• Ownership of accurate CRM reports for current and future quarterly forecasts and opportunity inspection

• Experience driving the sales process and collaborating effectively with Sales Operations

• Ability to understand broader IT business drivers

• Ability to build long-term strategic and senior-level relationships

• Ability to adapt and operate effectively in a rapidly changing and growing environment

• Strong business and financial acumen

• Demonstrated leadership in building self-motivated, collaborative sales teams that overachieve

• Ability to champion and coach top performers and appropriately topgrade

• Proven partner relationships and ability to grow revenue streams and territory development through partners

• Ownership of pipeline generation activities developed by marketing or the partner community

Benefits

• Base pay range: $153,750 - $253,700 plus equity (when applicable), variable/incentive compensation, and benefits

• On Target Earnings (OTE) incentive structure for sales roles

• Health plans, flexible spending accounts, 401(k) with company match, ESPP, matching donations

• Flexible time away and family leave programs

• Compensation based on geographic location and subject to change based on work location