Digital Product Manager (Mobile Applications)

Quick Facts

• Role: Digital Product Manager (Mobile Applications)

• Focus: Mobile app product strategy, growth, and delivery outcomes

Description

Lead the product strategy and roadmap for a mobile application, turning new opportunities into solutions that clients value and that drive business growth. You will focus on increasing active users, penetration, and usage frequency using user behavior analysis, conversion paths, and feature usage data. You will run discovery with clients and own product initiatives end-to-end—from identifying opportunities to evaluating results.

Responsibilities

• Co-create the product strategy and manage the app roadmap and development priorities

• Identify new business opportunities and grow the app’s sales potential

• Drive growth in active users, app penetration, and usage frequency

• Analyze user behavior, conversion journeys, and feature usage; test hypotheses and measure impact

• Lead discovery to identify client needs and propose solutions that simplify app usage and handling requests

• Own product initiatives from opportunity discovery through outcome evaluation

• Coordinate with the Product Owner and collaborate with UX, research, and analytics teams

• Explore ways to deliver value faster using AI, automation, and modern technologies

Requirements

• 5+ years of experience in digital product management, including mobile app development

• Ability to build product strategy and independently run complex initiatives from idea to measurable result

• Analytical and business-oriented mindset

• Ability to work with product data, define key metrics, and use them for product decisions

• Ability to connect client needs with business goals; experience with discovery, UX, or customer research

• Comfort with seeking new paths, experimenting, and proposing solutions even with limited capacity

• Understanding of digital technologies; active use of AI, automation, and modern tools

• Ability to communicate and present proposals clearly

• Ability to negotiate and secure support across leadership and teams

• Ownership mindset for product direction and independent progress

Benefits

• Direct impact on the product and responsibility for its development and business results

• Collaboration across the Direct Group ecosystem

• Freedom to manage work with flexible hours and home office

• Unlimited vacation

• Informal culture and opportunities to improve things that matter

• Support for learning and development

• Modern, dog-friendly office environment