Product Marketing & Growth Specialist (Mobile App)

PowerHouse MARTA KONIOR

Białystok, Poland • 17m ago • On-site

Mid

On-site

7,000 - 12,000 PLN/yr

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Quick Facts

  • Role: Product Marketing & Growth Specialist (Mobile App)

  • Focus: Go-to-market launch, growth & product marketing, analytics-driven product improvements

Description

Join as a Product Marketing & Growth Specialist to help launch a new mobile app for parents. You will co-create the go-to-market strategy, drive growth from acquisition through onboarding/activation to retention, and use analytics and user research to translate findings into product improvements. The role is not technical—development is handled by a dedicated Tech Manager; you act as the practical link between marketing, parents’ needs, and the development team.

Responsibilities

  • Go-To-Market & Launch: co-create and execute the market-entry strategy and plan activities to acquire first users

  • Growth & Product Marketing: analyze and optimize the full user journey from acquisition to onboarding/activation, engagement, and retention

  • Behavioral & data analysis: monitor key app metrics and turn analytical insights into concrete product enhancements

  • Product research & development: initiate and conduct qualitative user research to validate hypotheses and set product direction

  • Co-create the product roadmap: work closely with the Tech Manager on new features and development prioritization

  • Community building: contribute to in-app communication and build a strong parenting-brand presence

  • Market monitoring: track mobile app market trends, competitor actions, and B2C/mobile developments

Requirements

  • Practical professional experience in the mobile app market (required)

  • Understanding of acquisition, activation, and retention mechanisms

  • Ability to work with analytics data and derive practical business conclusions

  • Ability to translate research feedback into product work

  • High independence, initiative, and desire to take ownership

  • Experience launching a mobile app from MVP or v1.0 (preferred)

  • Knowledge of App Store and Google Play plus basic ASO (preferred)

  • Experience in startups, B2C products, subscription or freemium models (preferred)

  • Interest in parenting/family/lifestyle topics (preferred)

Benefits

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