Senior GTM Product Marketing Manager

Quick Facts

• Role: Senior GTM Product Marketing Manager (Informatica within Salesforce)
• Focus: Build and optimize field go-to-market plays and seller readiness that drive measurable pipeline.

Description

Own Informatica’s go-to-market for the field within Salesforce by setting the quarterly operating rhythm and creating, launching, and managing sales plays tied to pipeline targets. Drive seller readiness through sales programs, training, demos, and AI-powered enablement tools, improving plays and messaging each quarter using seller feedback and funnel analytics. Partner across Enablement and product marketing to represent the offering in cross-cloud planning and report play performance and field insights.

Responsibilities

• Set the quarterly operating rhythm and manage sales plays with measurable pipeline targets; retire or rework plays that don’t convert.
• Drive seller readiness via Sales Programs and alignment with Sales Strategy and distribution leaders, including entry points, discovery questions, and talk tracks.
• Align plays with campaigns and field events.
• Partner with Enablement to deliver training, demos, and AI-powered tools (e.g., Slackbot skills).
• Use seller feedback, win/loss, and funnel data to iterate on plays and messaging each quarter.
• Represent Informatica in cross-cloud planning and report play performance and field insights.

Requirements

• 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles in B2B SaaS or enterprise technology.
• Track record turning GTM strategy into field-ready execution with Sales leadership, AEs, and Sales Programs.
• Experience building sales plays, enablement programs, and training that drove measurable pipeline impact.
• Deep understanding of data management, data integration, governance, or AI/data platforms; ability to translate technical capability into business value.
• Strong partnership with Core PMMs and Product Managers on launches, messaging, and roadmap priorities.
• Executive-ready presentation and storytelling skills.
• Analytical rigor using data to measure programs and refine them.
• Ability to lead through influence across global teams and manage multiple priorities in ambiguity.

Benefits

• Time off programs
• Medical, dental, and vision insurance
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k) and employee stock purchasing program
• Competitive compensation; typical base salary range: $143,400 - $216,900 annually (base only; bonus/incentives/equity may apply)