Senior Manager, Digital Enterprise Technology (Customer Zero Program Strategy & Storytelling)

Quick Facts

• Focus: Customer Zero program strategy, storytelling, and seller enablement within an Agentic Enterprise transformation portfolio
• Scope: Executive-ready narratives, external marketing/editorial planning, content frameworks, and impact measurement

Description

You will independently run and grow an Agentic Enterprise/Customer Zero storytelling portfolio, translating Salesforce’s transformation into measurable impact and trusted customer stories. You will create content frameworks and enablement materials, support earned media and press-ready narratives, lead Customer Zero activations at major events, and provide program coordination and metrics reporting. You will align and communicate across business transformation, content strategy, seller enablement, and communications to drive executive alignment.

Responsibilities

• Agentic Enterprise portfolio management: run and grow the portfolio; track emerging AI trends; manage portfolio metrics; translate internal evolution into leadership narratives
• Content strategy & development: build content frameworks, presentations, playbooks, and guides; maintain a centralized library; amplify via video/social/blog
• Seller enablement: provide Customer Zero materials and talking points; embed proof points into seller programs and training; gather feedback from the field
• Customer Zero publications: co-develop editorial calendar and story strategy with Product Marketing/PR/Newsroom; create press-ready narratives for earned media; align with corporate communications strategy
• Strategic events & external marketing support: develop speaker presentations, demo scripts, and collateral for Salesforce-hosted events
• Program support & coordination: coordinate cross-team alignment, dashboards, and regular status updates
• Impact tracking & measurement: track press placements, seller usage, event engagement, and influence; report trends to guide investment

Requirements

• 7+ years in content strategy, corporate communications, business transformation, or related strategic role with independent end-to-end portfolio ownership
• Experience building or scaling a capability map/portfolio view framework in a complex organization
• Experience designing or running seller/field enablement programs
• Exceptional presentation design and storytelling; proficiency in Google Slides and visual design tools
• Strong written and verbal communication for multiple audiences, including executive-level content
• Proven external marketing and event support experience, including partnering with PR/Newsroom/corporate communications for earned stories
• Deep understanding of digital transformation and process optimization
• Strong knowledge of AI/automation and ability to translate technical concepts into business value narratives
• Experience supporting enterprise-wide transformation programs and stakeholder communications
• Event and customer-facing presentation support experience; familiarity with marketing campaign development and sales enablement
• Strong project management across multiple workstreams and cross-functional partners
• Proficiency with Slack, Google Workspace, and project management tools
• Analytical mindset with performance tracking, metrics reporting, and value demonstration

Benefits

• Time off programs, medical, dental, vision, and mental health support
• Paid parental leave
• Life and disability insurance
• 401(k) and employee stock purchasing program

AI agents are intended to accelerate impact and help employees do their best.