Influencer Marketing Specialist

Quick Facts

• Role: Influencer Marketing Specialist

Description

Develop and execute influencer communication strategies for clients, including influencer selection, communication plan creation, and budget planning. Monitor and report campaign performance while collaborating across social, PR, event management, and content teams. Stay up to date with digital communication and social platform trends (IG, FB, TikTok) and use modern influencer marketing tools.

Responsibilities

• Prepare creative influencer communication strategies and bring them into action

• Create communication plans, select influencers, and manage campaign budgets

• Perform ongoing campaign reporting and monitoring

• Coordinate with a portfolio of influencers in the Czech Republic and Slovakia

• Collaborate with internal teams (social, PR, event management, content production)

• Work with internal influencer marketing tools

• Contribute to internal projects and explore new communication approaches

Requirements

• Experience from an advertising agency in media planning or digital communication planning (socials, influencer, content)

• Strategic thinking for planning communications, selecting influencers, and preparing budgets

• Ability to work with both influencers and clients and present recommendations

• Interest in continuous learning in digital communication

• Familiarity with modern trends and technologies on social platforms (IG, FB, TikTok)

• Strong organizational abilities

• Willingness to support event preparation and production

• Desire to participate in multiple internal projects

Benefits

• Young, dynamic team working across creative, analytics, media, and strategy

• Opportunity to work on campaigns beyond influencer marketing, including PR, production, and digital communication

• Experienced teammates who provide onboarding and guidance

• Workshops and webinars across Publicis Groupe’s global network

• Informal culture with open communication and a balance of quality and humor

• High autonomy and trust to take ownership and develop skills

• Modern offices near Palmovka (DOCK IV), with collaboration spaces and good coffee

• 5 weeks of vacation, sick days, and broad benefits for development and wellbeing

• Pet-friendly offices (dog/pet-friendly)