Marketing Specialist (AI-Friendly)

Quick Facts

• Role: Marketing Specialist (AI-friendly)

• Focus: content, social media, web/SEO, email, campaigns, and events for a WMS product used by 400+ e-shops

• Work location: Brno or remote

Description

You’ll help every e-shop in the Czech market understand Brani by creating short videos and social content, publishing case studies and articles, building landing pages and SEO content, running newsletters and email campaigns, and supporting campaigns from idea to evaluation with PPC assistance. You’ll also take part in event marketing activities and create materials before, during, and after events. AI is welcome, but the idea and judgment are expected from you.

Responsibilities

• Create short videos and social content (Instagram, LinkedIn, Facebook, TikTok), including reels from warehouses, behind-the-scenes, and events

• Produce client case studies, articles, video tutorials, and podcast support materials

• Manage a monthly newsletter (“What’s new in Brani”) and additional email communications

• Write web texts and create landing pages, supporting SEO

• Develop marketing campaigns from concept through evaluation (with an external PPC specialist)

• Coordinate shared activities with Shoptet and other platforms

• Participate in events (eShopJam, Reshoper, Czech Online Expo) before, on-site, and after the event

Requirements

• Marketing experience with examples of work (agency, own project, or company)

• Ability to distill product value into clear points that matter to customers

• Natural, precise Czech writing and strong Czech communication in video

• Ability to create a short video from idea to editing (a phone is sufficient) and speak on camera

• Practical use of AI with personal judgment

• Understanding of marketing results: know what to measure and how to adjust

• Ability to complete ideas even with limited detailed instructions

Benefits

• Small, stable, friendly team; teambuilding twice a year

• Real impact: promote a product used by 400+ e-shops, with measurable results

• In-person involvement at eShopJam and industry fairs

• Brno or remote option

• Collaboration format, compensation, and work setup discussed openly in a personal meeting

Selection process

• Submit a few “about you” statements, your CV, and portfolio samples

• Complete an assignment: create a 15–60s short video about one Brani function (7 days to deliver). You may use AI, but the idea must come from you

• Meet to review results after you and the team align on the outcome