Content & Social Media Specialist

Quick Facts

• Role: Content & Social Media Specialist (internship)

• Focus: Social media content creation and publishing across Instagram, Facebook, and TikTok

• Omnichannel: Connects online and offline products, projects, and community events

Description

You will plan, create, and publish social media content for Instagram, Facebook, and TikTok, adapting formats to each platform’s specifics. You’ll bring ideas from concept to publication, support with small graphic and video tasks, update website content, and create coverage from events. You’ll also collaborate with ambassadors, help coordinate filming materials, and adjust communication based on content performance.

Responsibilities

• Plan, create, and publish content for Instagram, Facebook, and TikTok

• Build a content plan that connects online/offline offerings, projects, and events to drive interest, registrations, and sales

• Develop creative topics and formats and take them through to publishing

• Create visuals for social media, web, events, and promotional materials

• Edit short videos/reels and prepare materials for publishing (and, based on experience, assist with filming/photography)

• Attend events, capture the atmosphere, and create content on-site

• Coordinate with ambassadors and propose joint content for the content calendar

• Support filming coordination by aligning schedules/materials with the team and checking assets from external editors

• Perform ongoing website updates, including menu and event pages

• Coordinate priorities and required inputs so outputs are delivered on time

• Track what resonates with the target audience and improve future messaging based on results

Requirements

• Proactive idea generation and ability to propose a practical approach to execution

• Ability to work independently, research as needed, and prepare proposals for team feedback

• Understanding of platform differences in content requirements

• Target-audience thinking: interests, motivations, and what drives engagement or use of the offer

• Strong aesthetic sense, attention to detail, and consistent visual style

• Ability to create graphics (e.g., Canva or similar tools)

• Ability to edit short videos/reels

• Ability to plan work, manage deadlines, and follow through

• Open communication and ability to coordinate flexibly with different people

• Strong Czech writing skills for engaging post text

Benefits

• Close exposure to healthcare/pharmacy topics and interest in the industry (preferred)

• Experience with photography and filming (even via a phone) (preferred)

• More advanced experience with graphic work and/or video editing (preferred)

• Experience creating content directly at events (preferred)

• Experience collaborating with ambassadors and/or building a community (preferred)

• Basic familiarity with web management (preferred)