CRM & Lifecycle Specialist

Quick Facts

• Role: CRM & Lifecycle Specialist
• Reports to: Head of Marketing

Description

Own and evolve the CRM so it becomes a measurable channel that drives passed contacts, contract sign-offs, and active agents. You’ll manage end-to-end journeys for sellers, agents, and buyers across email and other channels, using data to identify where interest drops and what to trigger next.

Responsibilities

• Identify growth opportunities hidden in the database using data
• Propose segments and triggers before building flows (who gets what and why)
• Manage seller journeys from estimate/request through nurturing to repeated follow-up emails
• Increase agent retention with onboarding, communication around rank, and reactivation of inactive agents
• Activate buyers using property monitoring and follow-up communication
• Test and measure experiments using a one-variable, hypothesis-first approach; scale what moves the metrics

Requirements

• 3+ years of experience with email marketing, CRM, or lifecycle communications (ideally with automation and segmentation)
• Experience with an email sending tool and a CRM; Brevo and Pipedrive are a plus
• Ability to read data, make decisions based on it, and explain the conclusion to non-marketers
• Copywriting without real-estate jargon or marketing clichés (direct and credible)
• AI-first approach

Benefits

• Full ownership of the CRM channel and a direct line to the Head of Marketing
• Freedom to rewrite journeys that don’t work and test bold ideas
• Work in a small team with quick decisions and AI tools in everyday operations