Senior Manager, Social Strategy

Quick Facts

• Own social and content strategy across major platforms for a B2B brand
• Lead always-on programming, community activation, and performance optimization
• Reports to the Director of Social Media
• Base pay guideline: $155,400–$272,000 plus equity (when applicable), variable/incentive compensation, and benefits

Description

Own the strategic vision and positioning for social and content across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels. Build integrated content architecture and community-first campaigns, using performance data and cultural insights to refine strategy. Lead cross-functional execution with creative, product marketing, editorial leadership, and community managers.

Responsibilities

• Define strategic vision, positioning, and platform-specific strategies; maintain a forward-looking roadmap aligned to editorial calendar and product moments
• Develop scalable always-on content architecture and channel-native programs; write creative briefs and social strategies
• Cultivate and activate community of practitioners, builders, and decision-makers; mine conversations and UGC for signals
• Use analytics and audience insights to optimize for engagement, reach, and strategic relevance; recommend pivots backed by evidence
• Partner cross-functionally to integrate product narratives, spotlight customer success and proof, and coordinate amplification with paid/performance teams
• Monitor business/tech/culture/social trends and maintain social listening and cultural trendspotting frameworks

Benefits

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan and family leave programs

Requirements

• 10+ years of demonstrated social and content strategy experience with a track record of building differentiated strategies
• Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms
• Proven strategic leadership for content architecture, positioning, and audience strategy for always-on brand channels
• Strong brief-writing and strategic communication craft
• Data literacy to define KPIs, interpret dashboards, and translate findings into strategy
• Experience in B2B/tech/complex categories where trust and credibility matter (bonus for AI/enterprise software)
• Strong cross-functional operator mindset and ability to lead through influence
• Creative judgment and attention to detail
• Entrepreneurial spirit to operate in ambiguity and establish new ways of working