Social Media Manager (Concerts & Festivals)

Quick Facts

• Role: Social Media Manager for concerts and festivals

• Focus: Social media communication, content production, and Meta paid campaigns to support ticket sales

• Work model: Mostly remote, with occasional meetings and participation at selected events

Description

You will manage social media for different concerts, festivals, and projects—planning communication, publishing content, and keeping the channels active from the first event announcement through post-event highlights. The role includes creating content (texts, visuals, and short videos/Reels), coordinating materials with internal and external contributors, and running paid campaigns on Facebook and Instagram. You’ll monitor reach, engagement, and the contribution to ticket sales, then adjust the plan based on results.

Responsibilities

• Plan communication topics, formats, and posting schedule for each event phase based on the program and target audience

• Manage Facebook and Instagram: posts, Stories, Reels, and community communication

• Produce content: write captions/text, use provided photos/videos, create simple visuals, and edit short videos; capture atmosphere and behind-the-scenes on-site at selected events

• Coordinate inputs with designers, photographers, videographers/cameramen, and artist representatives

• Set up and run paid campaigns on Facebook and Instagram, including targeting, budgets, scheduling, and ongoing optimization

• Connect organic communication with paid ads to drive interest and ticket purchases

• Evaluate performance using reach, engagement, and impact on ticket sales; iterate the strategy

Requirements

• Proven experience in independent social media management with portfolio proof

• Ability to write in Czech clearly, concisely, and appropriately for different audiences

• Proficiency in Meta Business Suite (scheduling and working with statistics)

• Ability to create short-form video/Reels and perform basic graphic design (e.g., Canva or AI)

• Ability to manage multiple projects at once and reliably meet deadlines

• Communication skills and dependability while coordinating with a team

• Interest in music and live events, including occasional evening/weekend work

• (Advantage) Experience promoting cultural events and managing Meta Ads campaigns

Benefits

• Work on top concerts and festivals with direct visibility into results

• Flexible full-time or part-time collaboration (scope and number of projects agreed together)

• Mostly remote work, plus agreed meetings and event trips

• Flexible working hours aligned with campaign and event schedules

• Freedom to propose ideas and influence content and communication approach

• Equipment selection based on collaboration needs

• Multisport card and additional minor benefits

• Friendly environment and support from an experienced team in a stable company