Director, CRM Sales (State & Local Government)

ServiceNow

Sacramento, CA • 1h ago • Remote

Senior

Remote

153,750 - 253,700 USD/yr

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Quick Facts

  • Role: Director of CRM Sales for State & Local Government (SLG) in the Western US

  • Team leadership: Manage 5–8 CRM Account Executives

  • Focus: New business growth and expansion across public sector customers

Description

Lead a regional CRM sales team driving new business and expansion for State & Local Government customers across the Western US. You will own pipeline/forecast accuracy and execute the regional CRM go-to-market strategy, partnering cross-functionally to support complex pursuits and C-level relationships. You will also grow existing customers through adoption focus and Customer Business Reviews.

Responsibilities

  • Lead, coach, and develop a team of 5–8 CRM Account Executives

  • Recruit, retain, and performance-manage top talent

  • Deliver accurate forecasts and inspect pipeline; achieve quarterly and annual sales targets

  • Proactively assist Field Sales Teams in closing opportunities

  • Build and execute the regional CRM go-to-market strategy with Sales Operations (competitive positioning and market presence)

  • Engage in territory design, quota setting, and establishing clear performance expectations

  • Partner on account and territory planning, executive relationship development, and transformational CRM pursuits

  • Engage C-level meetings and agency leaders to understand constituent service, contact center, field operations, citizen experience, and related priorities

  • Build cross-functional partnerships with Solution Consulting, other Sales BUs, Professional Services, Marketing, the partner community, and the executive team

  • Grow existing customers via Customer Business Reviews, adoption focus, and regular non-sales engagement

Requirements

  • 5+ years in a dedicated people management role leading enterprise software AEs

  • 10+ years of software or solutions sales experience with high quota attainment and new business success

  • Domain experience selling CRM/CX/Service/CCaaS/FSM or other transferable front office applications

  • State & Local Government (public sector) sales experience, including public procurement and contracting vehicles/agency buying cycles

  • Proven ability to build long-term senior/C-level relationships and negotiate complex deals

  • Strong strategic, analytical, and financial planning skills; ownership of accurate forecasting and opportunity inspection in CRM systems

  • Proven partner relationships and ability to grow revenue through the partner ecosystem

  • Experience building self-motivated, collaborative teams with a “win as a team” culture

  • Willingness to travel up to 50%

  • Location: based in a major West Coast or Western US metro with reasonable drive access to a major airport (Sacramento/California strongly preferred)

Benefits

  • Base pay guideline: $153,750–$253,700, plus equity (when applicable), variable/incentive compensation, and benefits

  • Health plans including flexible spending accounts

  • 401(k) plan with company match

  • ESPP

  • Matching donations

  • Flexible time away plan and family leave programs

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$153,750 – $253,700/year

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