
Director, CRM Sales (State & Local Government)
ServiceNow
Sacramento, CA • 1h ago • Remote
Senior
Remote
153,750 - 253,700 USD/yr
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Quick Facts
Role: Director of CRM Sales for State & Local Government (SLG) in the Western US
Team leadership: Manage 5–8 CRM Account Executives
Focus: New business growth and expansion across public sector customers
Description
Lead a regional CRM sales team driving new business and expansion for State & Local Government customers across the Western US. You will own pipeline/forecast accuracy and execute the regional CRM go-to-market strategy, partnering cross-functionally to support complex pursuits and C-level relationships. You will also grow existing customers through adoption focus and Customer Business Reviews.
Responsibilities
Lead, coach, and develop a team of 5–8 CRM Account Executives
Recruit, retain, and performance-manage top talent
Deliver accurate forecasts and inspect pipeline; achieve quarterly and annual sales targets
Proactively assist Field Sales Teams in closing opportunities
Build and execute the regional CRM go-to-market strategy with Sales Operations (competitive positioning and market presence)
Engage in territory design, quota setting, and establishing clear performance expectations
Partner on account and territory planning, executive relationship development, and transformational CRM pursuits
Engage C-level meetings and agency leaders to understand constituent service, contact center, field operations, citizen experience, and related priorities
Build cross-functional partnerships with Solution Consulting, other Sales BUs, Professional Services, Marketing, the partner community, and the executive team
Grow existing customers via Customer Business Reviews, adoption focus, and regular non-sales engagement
Requirements
5+ years in a dedicated people management role leading enterprise software AEs
10+ years of software or solutions sales experience with high quota attainment and new business success
Domain experience selling CRM/CX/Service/CCaaS/FSM or other transferable front office applications
State & Local Government (public sector) sales experience, including public procurement and contracting vehicles/agency buying cycles
Proven ability to build long-term senior/C-level relationships and negotiate complex deals
Strong strategic, analytical, and financial planning skills; ownership of accurate forecasting and opportunity inspection in CRM systems
Proven partner relationships and ability to grow revenue through the partner ecosystem
Experience building self-motivated, collaborative teams with a “win as a team” culture
Willingness to travel up to 50%
Location: based in a major West Coast or Western US metro with reasonable drive access to a major airport (Sacramento/California strongly preferred)
Benefits
Base pay guideline: $153,750–$253,700, plus equity (when applicable), variable/incentive compensation, and benefits
Health plans including flexible spending accounts
401(k) plan with company match
ESPP
Matching donations
Flexible time away plan and family leave programs
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