Conversion Rate Optimization (CRO) Specialist

Quick Facts

• Role: Remote Conversion Rate Optimization (CRO) Specialist

Description

Join a creative, analytical, data-driven CRO team to improve website performance, user experience, and conversion rates for clients. You’ll audit analytics tracking, analyze heatmaps and user behavior, develop hypotheses, and execute A/B or multivariate testing plans to drive measurable lift. You’ll also report insights to clients and continuously iterate based on test results.

Responsibilities

• Audit clients’ web analytics implementations and recommend fixes to ensure accurate tracking

• Use heatmaps, session recordings, surveys, and user testing to identify pain points and conversion opportunities

• Conduct competitor and market research, including AI-driven personalization opportunities

• Develop and execute CRO strategies and testing plans using qualitative and quantitative data

• Build hypotheses and run A/B tests or multivariate tests aligned to optimization goals

• Analyze results, generate new testing ideas, and recommend optimizations

• Partner with design and development teams to implement website changes from winning tests

• Create and maintain iterative experimentation using ongoing analytics and user insights

• Produce initial, monthly, and quarterly client reports based on results and initiatives

• Monitor CRO tools, AI-driven optimization tools, and industry trends

• Contribute to CRO processes, strategies, and best practices

Requirements

• Experience with CRO, website optimization, A/B testing, and UX improvement

• Expertise with Google Analytics and Google Ads

• Experience with CMS platforms: WordPress, BigCommerce, Shopify, Magento

• Heatmap analysis experience with tools such as Microsoft Clarity

• Ability to analyze session recordings, survey data, and user testing results

• Ability to turn qualitative and quantitative data into actionable recommendations

• Intermediate to advanced Microsoft Excel skills

• Strong communication and collaboration skills with clients and cross-functional teams

• Ability and willingness to learn new technologies

• Ability to type 50+ words per minute

Benefits

• 100% remote work

• Profit-sharing bonus plan (up to 50% of company profits paid monthly for full-time employees)

• Competitive paid time off

• Subsidized gym memberships

• Medical, dental, vision, and life insurance for eligible US-based team members

• International health insurance reimbursement for eligible international team members

• Device upgrade and learning reimbursement programs

• Career development plans with defined goals and rewards

• Additional job-specific incentives and bonuses