Web Analytics Specialist

Quick Facts

• Role: Web Analytics Specialist (mid/senior)
• Employment: Full-time
• Focus: Web measurement, reporting/visualization, CRO, and analytics product development

Description

You will lead your own web analytics projects, contribute to building new analytics products, and mentor a team. The work includes setting up measurements (including server-side tagging), using tools like GTM, GA4, and Adobe Analytics, and supporting clients across campaign and optimization activities. You will also create dashboards and reports, run A/B testing, use heatmaps, and monitor long-term results.

Responsibilities

• Deliver analytics know-how internally and for clients
• Build new analytics products to advance clients’ measurement and decision-making
• Consult on analytics work for new clients and evolve analytics approaches for existing clients
• Collaborate closely with internal media/client-facing teams
• Apply web measurement approaches including server-side tagging and data modeling/prediction
• Work with GTM, GA4, and Adobe Analytics; integrate with ad platforms (e.g., Meta BM, Google Ads, Adform)
• Visualize data and create reports using Google Data Studio (Looker Studio)
• Implement A/B testing platforms and work with Hotjar/Clarity heatmaps
• Support CRO and track long-term outcomes across client industries
• Launch innovative client services in sectors like banking and e-commerce
• Mentor junior team members on shared projects

Requirements

• 2+ years of experience in web analytics
• Experience with GTM, GA4, Data Studio (Looker Studio), and/or Adobe Analytics
• Advanced understanding of performance campaigns (Meta, Google, Adform)
• Strong ability to analyze numbers, identify patterns, and find relationships in data
• Advantage: experience with performance marketing (PPC), SEO, UX, or related disciplines
• Clear communication of conclusions and recommendations
• Ability to plan and prioritize work; can advise less experienced colleagues
• Comfortable mentoring and sharing knowledge; committed to continuous learning and following trends

Benefits

• Personal and professional development through frequent trainings (data visualization, media, presenting and negotiation)
• Work in a modern office with a friendly, informal culture and engaging projects
• Flexible working hours and option for home office
• Equipment support (computer/phone/tariff and what you need for the job)
• Competitive pay and practical benefits (volunteering day, relaxation on the company chat, memorable company events, and more)