SEO & GEO Content Specialist

Quick Facts

• Role: SEO & GEO Content Specialist

Description

Own SEO strategy and content planning—from keyword research to writing and optimizing web and landing page content—while collaborating closely with marketing, external agencies, experts, and a regulatory team. You’ll develop Generative Engine Optimization (GEO) by running experiments and using AI for research and scalable content creation, with careful fact and source control. Performance will be tracked and reported using GA4, Google Search Console, and SEO tools.

Responsibilities

• Map search topics, user intents, competitors, and opportunities for organic growth; prioritize new pages and updates

• Build and manage a content calendar aligned with target audiences, SEO opportunities, and business goals

• Write and update educational articles, blog posts, landing pages, website and e-commerce text; include case studies and real user reviews

• Apply on-page SEO: content structure, headings, meta descriptions, internal linking, and related page optimizations

• Execute off-page SEO and linkbuilding via relevant industry sites and partnerships, coordinated with an external PR agency

• Develop and test GEO approaches to improve content visibility in AI-powered search and answers; design experiments and monitor results

• Produce analytics and reporting: organic traffic, SERP positions, CTR, and content impact on leads and purchases; propose next steps for growth

• Publish and localize content in WordPress, coordinating scaling for Polish, Bulgarian, Romanian, and English markets with local keywords and quality checks

• Prepare content according to approved regulatory materials; ensure claim substantiation, healthcare advertising rules, and personal data protection for stories/reviews

Requirements

• 2+ years of experience in SEO and content marketing with concrete results

• Ability to independently set priorities, plan content, and evaluate outcomes

• Strong data handling skills

• GA4 and Google Search Console experience plus at least one SEO tool for keywords/competition/rankings (e.g., Ahrefs, Collabim, Semrush, Marketing Miner)

• End-to-end content creation experience (idea → publication)

• Excellent Czech writing skills; strong research and source verification; clear and accurate explanations

• On-page SEO expertise (structure, headings, meta descriptions, internal linking) and understanding of indexing and multilingual SEO basics

• Practical off-page SEO experience, including relevant backlink acquisition

• Hands-on AI tool experience and orientation in GEO

• Ability to explain what you tested, how you proceeded, and what you learned from results

• Ability to respect healthcare-specific communication and work within an approval process; healthcare or other regulated-industry experience is beneficial

• English B2+; experience with multilingual SEO/localization is an advantage

• Independent work style, ability to meet deadlines, and proactive building of SEO/content processes “from scratch”

Benefits

• Collaboration on employment contract (HPP) or as an independent contractor (IČO)

• Flexible working hours and occasional home office; office in Olomouc

• Opportunity to influence the content and SEO strategy and its execution in international markets

• Collaboration with marketing, expert, and regulatory teams

• Company MacBook

• Startup environment with friendly team and room to turn ideas into practice

• Company events and workplace refreshments

• 3 sick days plus an additional week of vacation