Creative Strategy Lead / Creative Strategist Lead

Quick Facts - Role: Creative Strategist (Lead) - Focus: Creative direction for performance and awareness campaigns on social media - Platforms: Meta, TikTok, YouTube, LinkedIn - Approach: Insight → concept → tested creatives using AI-assisted workflows Description You will be responsible for creativity in performance campaigns, taking ideas from insight and concept to finished ads. You’ll identify what resonates with audiences in each segment and work with performance specialists to test and learn quickly. Using AI tools, you’ll generate multiple creative variants faster while keeping the output authentic, native, and sales-driving. Responsibilities - Own creative for performance campaigns from insight and concept through final ad delivery - Discover audience resonance: angles, hooks, formats, and creative concepts per segment - Create native social content (UGC, creator-style videos, lo-fi formats, and trend-based ideas) - Track creative and performance trends and bring proactive ideas to clients - Use AI efficiently (Claude, Canva, Figma + MCP, creative generation for static and video) to build testable variants and workflows - Present concepts to clients, defend creative direction, and incorporate feedback quickly - Lead a content creator and graphic designer (and coordinate external support as needed); manage briefs, priorities, deadlines, and quality Requirements - 1–4 years of agency experience (ideally) in creative, social media, copywriting, or creative strategy - Strong social media instincts and ability to create content that feels authentic and organic - Ability to develop ideas for specific brands and audience segments - Ability to take an idea to completed visuals (static and short video) in Canva/Figma and/or with AI - Daily use of AI tools (e.g., Claude, Canva, Figma; MCP is a plus) - Confident communication: present concepts, respond quickly to requests, and react with clarity - Responsible and organized; can meet deadlines and lead people around you - English proficiency Benefits - Startup environment with fast decisions and real impact; room to take ownership and grow - High autonomy over creative direction and quality; opportunity to test new formats on real campaigns - Offices in Vinohrady with potential home office (ideal for Prague, remote negotiable) - Non-monotonous projects across EU, UK, and US plus smaller mission-driven awareness campaigns - Senior team support across performance, retention, CRM, and automation - Access to Striveonlab know-how (software & AI) and support from senior AI engineers to advance your workflow - Laptop, AI tools, and learning budget formatted_html_description:

Quick Facts

• Role: Creative Strategist (Lead)

• Focus: Creative direction for performance and awareness campaigns on social media

• Platforms: Meta, TikTok, YouTube, LinkedIn

• Approach: Insight → concept → tested creatives using AI-assisted workflows

Description

You will be responsible for creativity in performance campaigns, taking ideas from insight and concept to finished ads. You’ll identify what resonates with audiences in each segment and work with performance specialists to test and learn quickly. Using AI tools, you’ll generate multiple creative variants faster while keeping the output authentic, native, and sales-driving.

Responsibilities

• Own creative for performance campaigns from insight and concept through final ad delivery

• Discover audience resonance: angles, hooks, formats, and creative concepts per segment

• Create native social content (UGC, creator-style videos, lo-fi formats, and trend-based ideas)

• Track creative and performance trends and bring proactive ideas to clients

• Use AI efficiently (Claude, Canva, Figma + MCP, creative generation for static and video) to build testable variants and workflows

• Present concepts to clients, defend creative direction, and incorporate feedback quickly

• Lead a content creator and graphic designer (and coordinate external support as needed); manage briefs, priorities, deadlines, and quality

Requirements

• 1–4 years of agency experience (ideally) in creative, social media, copywriting, or creative strategy

• Strong social media instincts and ability to create content that feels authentic and organic

• Ability to develop ideas for specific brands and audience segments

• Ability to take an idea to completed visuals (static and short video) in Canva/Figma and/or with AI

• Daily use of AI tools (e.g., Claude, Canva, Figma; MCP is a plus)

• Confident communication: present concepts, respond quickly to requests, and react with clarity

• Responsible and organized; can meet deadlines and lead people around you

• English proficiency

Benefits

• Startup environment with fast decisions and real impact; room to take ownership and grow

• High autonomy over creative direction and quality; opportunity to test new formats on real campaigns

• Offices in Vinohrady with potential home office (ideal for Prague, remote negotiable)

• Non-monotonous projects across EU, UK, and US plus smaller mission-driven awareness campaigns

• Senior team support across performance, retention, CRM, and automation

• Access to AI know-how and guidance from senior AI engineers to advance your workflow

• Laptop, AI tools, and learning support