User Acquisition Manager (Mobile Games)

Quick Facts

• On-site role in Brno
• Focus: User acquisition growth for mobile games

Description

You will grow mobile game user acquisition by researching competitors and UA creative trends, producing and iterating ad creatives, and running performance campaigns. You will coordinate a creative team, analyze campaign performance (e.g., CPI, ROAS, retention), and optimize based on data. The role also includes using AI tools for analysis, research, and brief preparation, with an expectation to develop into marketing team leadership.

Responsibilities

• Research competing creatives and track trends in mobile game UA creatives
• Brief and request new creatives from the creative team (hook, pacing, CTA, formats)
• Evaluate which creatives work, iterate, and improve them
• Coordinate the creative team: assign tasks, set priorities, review outputs
• Manage existing and launch new performance campaigns, especially in AppLovin, Google Ads, Meta, and Unity
• Measure and optimize campaign performance using metrics such as CPI, ROAS, and retention
• Use AI tools for analysis, research, and brief preparation
• Collaborate with analysts and development teams

Requirements

• Strong understanding of ad creatives (what makes a good hook and CTA, and why one creative outperforms another)
• Analytical thinking to derive insights from data on creative and campaign performance
• Hands-on experience managing PPC/performance campaigns (AppLovin, Google Ads, Meta or similar)
• Organizational skills, independence, and consistency
• Desire to lead people and take ownership of team results
• Active use of AI tools (ChatGPT, Claude, Gemini, etc.)

Benefits

• Compensation based on your experience
• 13th salary
• Company benefits (MultiSport card, drinks, fresh fruit daily, sports events)
• Career growth toward leading the marketing team
• Opportunities for growth (internal training, conference participation)
• Startup environment with ability to influence outcomes and processes
• New, comfortable office in central Brno (Trnitá street)
• Football table, game room, PlayStation, chill zone, terrace with views of Brno
• Start date possible immediately