Performance & Growth Specialist

Quick Facts

Performance & Growth Specialist for Tipli & Kaufino

Description

Design, launch, and evaluate performance marketing campaigns across Meta, Google, and additional channels for user acquisition, visits, and app installs. Build growth by creating and systematically testing hypotheses (targeting, formats, creatives, channels, and purchasing models) and scaling based on results. Use AI daily for analysis, creative work, and automation, and look for opportunities to get more value from purchased traffic.

Responsibilities

• Propose, run, and measure performance campaigns (ROAS, CPA, lead generation) across Meta, Google, and other channels for both products.
• Generate new hypotheses for targeting, formats, creatives, channels, and purchasing models and test them systematically.
• Scale acquisition of users, site visits, and mobile app installs across markets, with a focus on Central Europe.
• Explore and open new channels beyond Meta and Google, including other networks, programmatic, and partnerships.
• Increase returns from purchased traffic by connecting user costs with expected value.
• Use AI in analysis, creatives, and automation; share insights with the team.

Requirements

• Hands-on experience managing paid traffic with a real budget and direct responsibility for outcomes (as a specialist, media buyer, growth/product person, or owner of your own project).
• Ability to think in numbers: understand costs per user/visit and the value they generate.
• AI competence as a daily workflow tool (analysis, creatives, scripts, automation).
• Ability to design hypotheses, test them, and decide whether to scale or stop based on results, backed by a concrete example.
• Strong experimentation mindset and ability to turn tests into the next growth step.

Benefits

• Real multi-million-kroner annual budget and room to scale (not a small testing budget).
• Flexible work hours and the option to choose employment level (part-time to full-time).
• 5 weeks of vacation, sick days, and Multisport.
• Choice of Prague center office, hybrid work, or full home office.
• Office perks (kitchenette, healthy snacks, quality coffee) and regular team events.
• A team that shares insights and gives you room to decide what and how to test next.