B2B SaaS Marketing Director

Quick Facts

Role: B2B SaaS Marketing Director
Focus: Cross-product marketing strategy, team leadership, partner marketing, brand, and measurable growth
Work model: Fully remote with flexible hours

Description

You will build and own a cross-product marketing strategy for a B2B SaaS portfolio—defining positioning, audiences, channels, budgets, and priorities. You’ll lead a two-person marketing team, expand partner marketing, and create content (webinars, conferences, and owned events) from customer stories and data. You will also implement measurement and reporting so marketing drives outcomes you can explain with clear numbers.

Responsibilities

• Develop marketing strategy across products: positioning, target segments, channels, budget, and priorities
• Decide how to communicate products together vs. separately (different customers, different stories, different channels)
• Lead and grow a two-person team; also contribute hands-on
• Own partner marketing efforts with an ecosystem of key partners
• Be responsible for content, webinars, conferences, and running own events
• Create content from client stories and internal data (not generic “tips” content)
• Set up KPI tracking and measurement practices for marketing performance
• Work closely with Sales, Customer Success, and Engineering
• Own brand communication: how the company looks, speaks, and is perceived

Requirements

• Senior hands-on marketing experience for SaaS products (ideally B2B)
• Proven ability to execute independently in addition to planning strategy
• Experience leading a team (even a small one)
• Ability to manage multiple products simultaneously and turn the portfolio into a coherent narrative
• Strong comfort with marketing metrics and dashboards; can explain CAC, MQL, and conversion rate clearly
• Can translate technical topics (e.g., e-invoicing/Peppol, APIs/integrations) for non-technical audiences
• Preferred: e-commerce, fintech, accounting, or partner-ecosystem experience
• Preferred: events/webinars/conference experience
• Preferred: technical product experience (APIs, integrations, ERP)
• Interest in building from scratch and thriving in a small, fast-decision organization

Benefits

• Fully remote role with flexible working hours
• Real influence on company direction
• Notebook, business phone, and paid mobile plan
• HPP or IČO contract option
• Long-term cooperation
• Supportive, trusting culture with autonomy and ownership