Senior Marketing Data Analyst

Quick Facts

• Role: Senior Marketing Data Analyst

• Focus: Marketing analytics, data integration, and M&A support for marketing insights

Description

As a Senior Marketing Data Analyst, you will shape marketing performance for an online car marketplace by delivering data-driven insights. You will support strategic integration and mergers and acquisitions (M&A) initiatives by assessing and harmonizing marketing data, aligning KPIs and attribution, and ensuring reporting continuity. You will also build scalable analytical solutions (data models, pipelines, and dashboards) and collaborate with stakeholders to produce actionable recommendations.

Responsibilities

• Support strategic integration and M&A by assessing existing data landscapes, integrating marketing data from acquired businesses, aligning KPI definitions, attribution methodologies, and reporting.

• Partner cross-functionally across organizations to identify integration requirements, reconcile data discrepancies, establish scalable reporting, and ensure business continuity.

• Design and implement scalable data models and pipelines within the client’s Data Lake to integrate and manage marketing data across channels, brands, and acquired businesses.

• Build and maintain dashboards to monitor demand, user acquisition, and marketing efficiency, following data visualization best practices.

• Evaluate marketing performance across platforms (Google Analytics, Adjust, AppsFlyer, Google Ads, Meta, Criteo) and translate findings into business recommendations.

• Contribute deep-dive analyses and executive reporting; lead cross-functional projects end to end, managing timelines, risks, and stakeholder communication.

• Leverage AI tools and automation to improve the efficiency, quality, and scale of analytical work.

Requirements

• 5+ years of marketing analytics experience, ideally in online marketplaces or B2C/B2B digital businesses.

• Experience supporting large-scale data integration and organizational integrations (including M&A), including data migration, KPI harmonization, reporting consolidation, and stakeholder management.

• SQL proficiency and hands-on experience building data pipelines and ELT workflows (e.g., Airflow, dbt).

• Familiarity with cloud data platforms such as BigQuery, Redshift, or Snowflake.

• Strong BI and dashboarding experience (Tableau, Amazon QuickSight, Power BI, or similar) plus data visualization best practices.

• Deep understanding of Google Analytics, mobile measurement platforms (Adjust, AppsFlyer), and advertising platforms (Google, Meta, Criteo), including tracking and reporting structures.

• Proven ability to independently lead cross-functional analytics initiatives across multiple business units and manage complex stakeholders during change.

• Proactive approach to integrating AI tools into analytical workflows.

• Excellent verbal and written English skills.

Benefits

Not specified in the provided posting.