Social Ads Team Lead

Quick Facts

• Lead a paid social team for an international beauty client; responsible for strategy delivery and mentoring.

Description

You will lead a smaller team of Social Ads Specialists and own social ads strategy delivery across the CZ/SK/HU markets for a beauty client. You will manage client relationships, run campaigns end-to-end (strategy, execution, optimization, evaluation), and develop your colleagues while coordinating team capacity. You’ll work with multiple paid social platforms and partner with teams focused on strategy, data, analytics, and client success.

Responsibilities

• Deliver social ads strategy for international beauty campaigns across CZ/SK/HU
• Lead and manage a smaller team (capacity planning, mentoring, knowledge transfer, skill development)
• Own paid social campaigns from strategy through execution, optimization, evaluation, and next-step recommendations
• Design and present a complete paid social strategy: funnel recommendations, budget split across platforms, format choices, KPI setup, and client presentation
• Set up and optimize campaigns across objectives (reach, traffic, engagement, remarketing)
• Work with ad platforms including Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, Reddit Ads, X Ads, Spotify, and more
• Use analytics and campaign tracking to measure performance
• Collaborate daily with other project teams (strategy, data, analytics, client teams)

Requirements

• Senior experience with paid social campaigns (agency environment or in-house performance team preferred)
• Practical knowledge of Meta Ads, TikTok Ads, and LinkedIn Ads; experience with other listed platforms is a plus
• Experience mentoring junior colleagues and leading a team (direct or project-based)
• Advanced knowledge of campaign objectives, bidding strategies, audience remarketing, catalog campaigns, lead ads, video campaigns, app campaigns, and shopping solutions
• Ability to design a social ads strategy, allocate budgets across platforms, recommend a funnel, set KPIs by campaign goal, and explain the rationale to clients
• Strong ability to interpret data and understand attribution and metric differences between platforms
• Experience with analytics and tracking tools: GA4, Google Tag Manager, Meta Pixel, Conversion API, and UTM parameters
• Logical thinking and accountability for meeting strict deadlines
• Proactive, partner-like approach to the client
• Strong teamwork, openness, and a sense of humor
• English C1 and Czech or Slovak very good level

Benefits

• Competitive compensation and practical benefits (volunteering day, office relaxation, health days, Multisport, unforgettable company events, refreshments, wellbeing activities, internal and external workshops)
• After probation: benefit selection worth 15,000 CZK/year (meal vouchers or insurance)
• Personal development (e-learning platform, internal and external workshops, individual learning budget, paid AI tools)
• Full-time role with flexible working hours
• Comprehensive onboarding and highly effective on-the-job training
• Informal culture and cross-disciplinary collaboration
• Modern, pet-friendly offices with amenities and available services
• Fruit and refreshments at the workplace
• 5 weeks vacation + 3 “My Day” days (28 paid days total)
• Multisport card option
• Company chat for team activities
• Technical setup provided: laptop, mobile phone, and mobile plan