CRM & Email Marketing Specialist

Quick Facts

• Role: CRM & Email Marketing Specialist

• Focus: CRM email communications, lifecycle automations, and campaign optimization

Description

You will design, launch, and continuously optimize CRM email scenarios using data insights and A/B testing. Your work will cover user activation, returning users, and paid-feature upsell, with the option to expand toward additional messaging channels as you grow.

Responsibilities

• Own the preparation, deployment, and ongoing development of CRM communications—especially automated scenarios

• Manage email marketing execution details: templates, segmentation, custom audiences, exclusion lists, and reporting

• Build acquisition, retention, reactivation, and upsell campaigns

• Evaluate performance (engagement, conversions, and financial ROI) and improve results via A/B tests

• Gradually take responsibility for push notifications and in-app messaging (OneSignal, AppsFlyer)

• Leverage automation and AI to improve how the team works and make repetitive tasks more efficient

Requirements

• Hands-on experience preparing, deploying, and evaluating email campaigns in an email marketing platform

• Knowledge of deliverability, sender reputation, and long-term database maintenance

• Ability to work with data and convert findings into actionable recommendations

• Interest in automation and AI; readiness to test new tools and processes and keep learning

• Collaboration skills with Brand, Product, Analytics, and technical teams; able to defend recommendations

• Independent, careful execution with strong follow-through on campaigns and subsequent refinements

• Preferred: experience designing automated lifecycle scenarios and CRM strategy

• Preferred: familiarity with mobile apps, subscription services, or e-commerce

Benefits

• Direct ownership and continuous development of CRM email automation

• Progressive onboarding into push and in-app messaging

• Room to develop in automation and AI and contribute improvement ideas

• Access to tools used for templates, campaign setup, and automation (including AI-assisted coding/workflows)