Bankcard Loyalty & Rewards Product Manager

Quick Facts

• Role: Bankcard Loyalty & Rewards Product Manager

• Focus: Enterprise loyalty rewards platform for debit and credit cards (consumer and small business)

Description

You will lead the strategy, vendor execution, and customer experience for a new enterprise-wide loyalty rewards platform. Starting with consumer and small business debit and credit cards, you will build and scale a rewards program across the bank while driving measurable customer engagement improvements.

Responsibilities

• Drive strategy, vendor partnership execution, and customer experience for an enterprise loyalty rewards platform

• Manage the product lifecycle and strategic roadmap for consumer and small business credit and debit card reward portfolios

• Collaborate with IT, Operations, Marketing, Legal, Compliance, and Sales to implement solutions and execute go-to-market

• Define and analyze product performance metrics, customer feedback, and industry trends to drive innovation and spend growth

• Develop customized product solutions and digital experiences aligned with customer needs and bank objectives

• Serve as primary liaison and subject matter expert with external rewards/fintech partners

• Monitor portfolio performance, maintain documentation of milestones, and report progress to executive leadership

Requirements

• Bachelor’s degree in Business, Finance, Technology, Marketing, or a related field (or equivalent combination of education and experience)

• 4+ years of product management experience focused on loyalty/rewards programs, customer engagement, or bankcard products (credit/debit)

• Proven experience leading large-scale, cross-functional strategic product initiatives and managing third-party vendor relationships from business case to launch

• Familiarity with enterprise rewards platforms, merchant-funded offers, and point redemption models (preferred)

• Proficiency in Agile/Scrum methodologies, MS Office Suite, and project management tools

• Strong verbal and written communication; able to translate complex concepts into clear business value

• Effective negotiation, analytical, and problem-solving skills

• Ability to navigate ambiguity, work independently, and drive consensus among diverse stakeholders

Benefits

• Medical, dental, and vision insurance starting day one

• Life and disability insurance; paid parental leave and adoption assistance

• HSA, FSA, and dependent care accounts

• Paid training; paid time off and paid federal holidays

• 401(k) with company match; profit sharing; competitive compensation

• Mental health benefits including coaching and therapy sessions

• Employee ambassador preferred banking products

• Tuition reimbursement for qualifying employees