Growth Product Marketing Manager

Quick Facts

• Own growth product marketing strategy and execution for ChatGPT’s consumer paid plans.

Description

You’ll lead product marketing for pricing, packaging, positioning, and lifecycle growth across conversion, activation, engagement, retention, and upgrades. You’ll translate customer insight into experiments, campaigns, and in-product experiences, owning revenue and growth goals and partnering with Data Science and Finance to measure incremental impact.

Responsibilities

• Lead product marketing for pricing and packaging; use research to define tiers, features, and offers, and manage coordinated launches and communications.
• Own positioning and value propositions for paid plans using customer research, behavioral data, and competitive insight.
• Turn new product capabilities into reasons to subscribe, engage, or upgrade; drive execution across pricing pages, in-product experiences, email, and push via briefs and copy.
• Develop and test promotions and growth campaigns that drive paid conversion and upgrades, owning audience strategy, messaging, and measurement.
• Build and improve lifecycle programs for onboarding, feature adoption, engagement, retention, and winback.
• Partner with Data Science and Finance to measure incremental growth and revenue impact and scale or stop programs based on results.

Requirements

• 10+ years of experience in product marketing, growth, or monetization, including substantial subscriptions experience.
• Deep experience in pricing and packaging, from research to recommendations and launch, with measurable business impact.
• Experience leading subscription product marketing with direct ownership of revenue and growth goals across conversion, activation, retention, and upgrades.
• Fluency in funnels, cohort analysis, experimentation, and subscription economics.
• Strong positioning and writing skills plus hands-on delivery of briefs, messaging, and campaigns.
• Ability to set direction independently, align senior stakeholders, and unblock delivery across teams.

Benefits

• Shape growth strategy and execution for consumer paid AI plans, with direct ownership of revenue and growth outcomes.
• Cross-functional collaboration with Growth Product, Data Science, and Finance to drive measurable impact.