Senior Director of Growth Marketing

Quick Facts

• Role: Senior Director of Growth Marketing

Description

Own the growth marketing strategy and execution for a next-generation mesh networking platform, driving pipeline and revenue across acquisition, conversion, lifecycle, product-led growth, and digital channels. Lead a team of growth, demand generation, lifecycle, and marketing operations leaders, and partner with Solution Engineering and Product to turn agentic demos and proof-of-value into scalable growth assets. Accountable for pipeline, conversion, and efficient growth using AI-agent-driven marketing workflows and rigorous experimentation.

Responsibilities

• Define and own the growth marketing strategy, funnel, and targets across acquisition, conversion, and expansion

• Lead, hire, coach, and develop growth, demand generation, lifecycle, and marketing operations leaders

• Partner with Solution Engineering to convert AI-built demos, prototypes, and proofs of value into self-serve experiences, campaigns, and sales enablement assets

• Build agentic marketing workflows using AI agents to automate campaign creation, personalization, testing, lead qualification, and performance analysis with human-in-the-loop checkpoints

• Drive experimentation across channels, messaging, and conversion paths

• Partner with Sales, Product, Brand, Content, and Customer Success to align on pipeline goals and customer journey

• Own growth budget, forecasting, attribution, and reporting; communicate results to executive leadership

• Define and track metrics including pipeline, CAC, conversion rates, and productivity gains from agentic workflows

• Operate through ambiguity and test new channels, formats, and growth models

Benefits

• Benefits and resources to support work-life balance and personal wellbeing

• AI agents to accelerate impact

Requirements

• 12+ years of experience in growth, demand generation, or digital marketing, including 6+ years leading marketing teams

• Proven track record delivering pipeline and revenue for a B2B technology or SaaS business

• Data-driven expertise in funnel metrics, attribution, experimentation, and marketing technology

• Hands-on experience with or strong interest in agentic marketing and agentic solution engineering; ability to coach teams to build with AI agents and AI coding tools

• Strong executive communication and cross-functional leadership skills

• Degree or equivalent relevant experience

Preferred Qualifications

• Experience building or running agentic workflows in a growth marketing context (e.g., Agentforce or similar tools)

• Experience with product-led growth and self-serve motions

• Experience partnering with Solution Engineering on demos and proof-of-value programs

• Excellent written communication

• Ability to lead through influence across a complex organization