Principal Product Marketing Manager (Portfolio & Commercial GTM)

Quick Facts

• Role: Principal Product Marketing Manager, Portfolio & Commercial GTM (LinkedIn Sales Solutions)

• Focus: Pricing & packaging go-to-market, customer value story, and growth strategy for next-generation B2B sales solutions

Description

Own how pricing and packaging are brought to market—articulating customer value, shaping the commercial model, and demonstrating clear ROI. Build the go-to-market innovation story for leaders and customers, using an evidence-based, AI-forward perspective.

Responsibilities

• Bring pricing to market by partnering with Product, Pricing, and Finance; create pricing narratives, value-based pitches, packaging comparisons, and objection handling.

• Build the case for growth by defining how customers realize value and demonstrating it through adoption, renewal, and expansion.

• Craft the GTM innovation story explaining what’s changing in customer work, why the product matters, and why the organization is positioned to deliver value.

• Develop a market point of view using customer insight, competitive intelligence, buying dynamics, and market shifts to identify opportunities and risks.

• Lead with an AI-forward perspective: understand AI’s impact on workflows, customer value, differentiation, and monetization; apply AI to analysis to scale impact.

• Drive decisions across functions (Product, Sales, Customer Success, Finance, Marketing) by structuring ambiguity, challenging assumptions, and building alignment.

• Partner with other PMMs to ensure the commercial model and customer value story translate into a coherent market launch.

Benefits

• Compensation range: $157,000 to $245,000 (varies by skill set, depth of experience, certifications, and location)

• Total compensation may include annual performance bonus, stock, and benefits/incentive compensation plans