Head of Brand

Quick Facts

• Role: Head of Brand (reports to CEO)

• Scope: Own global brand strategy and execution across international markets

• Team: Lead 14 people (including 3 direct reports) across Product Marketing & PR, Influencer Marketing, and Social Media Marketing

Description

Own Vilgain’s global brand strategy and lead its execution across international markets. You’ll direct Product Marketing & PR, Influencer Marketing, and Social Media Marketing, turning strategy into campaigns, successful product launches, and measurable brand growth. You’ll set KPIs, track performance across markets, and report to the CEO.

Responsibilities

• Define and build the global brand strategy at HQ level, including positioning, direction, and priorities

• Drive international brand execution with country teams, ensuring consistency while adapting to local audiences

• Lead three marketing functions: Product Marketing & PR, Influencer Marketing, and Social Media Marketing

• Own new product launches: positioning, go-to-market strategy, campaigns, and performance evaluation with Product/R&D and Creative

• Grow organic brand awareness through content, creators, earned media, communities, and brand activations

• Connect brand initiatives with commercial priorities and international growth goals

• Set KPIs, track brand performance across markets, and report priorities and opportunities directly to the CEO

• In the first 3 months: assess current positioning and performance, identify growth opportunities, and define strategic priorities across markets

Requirements

• Proven experience building and scaling a consumer brand (food, FMCG, wellness, lifestyle, or fast-growing DTC)

• Strong brand strategy combined with hands-on execution and measurable results

• Track record of leading multidisciplinary marketing teams, developing people, and driving accountability

• Successful product launch and brand campaign experience

• Understanding of organic brand growth via social media, creators, PR, and community building

• Experience across international markets balancing global consistency with local relevance

• Creative excellence, commercial thinking, and strong organizational skills

• Comfort making independent decisions, managing multiple priorities, and working with senior leadership

• Fluent in Czech and English

Benefits

• Real ownership from day one, with a visible impact on what the company makes and how it operates

• Fast-growing, international environment where good work is recognized and good decisions matter

• Opportunity to build something meaningful with influence from your first week