Influencer Marketing Manager

Quick Facts

• Role: Influencer Marketing Manager

Description

Develop and execute an influencer marketing strategy aligned to brand and growth goals. Build agentic marketing workflows using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting with human-in-the-loop checkpoints for compliance. Recruit creators and influencers, negotiate contracts and manage budgets, and measure impact on reach, engagement, conversions, and ROI.

Responsibilities

• Develop and execute influencer marketing strategy aligned to brand and growth goals

• Design and deploy agentic marketing workflows to scale creator discovery and campaign operations

• Identify, vet, and recruit creators and industry influencers across channels such as LinkedIn, YouTube, podcasts, and newsletters

• Negotiate contracts, manage budgets, and oversee deliverables and timelines

• Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines

• Build long-term ambassador and advocacy programs

• Track, analyze, and report campaign performance (reach, engagement, conversions, ROI) and use agents to surface insights for near real-time optimization

• Partner across Brand, Content, Social, Community, Demand Gen, and AI/Product teams (and with agencies/vendors) to scale agentic marketing

• Work in ambiguity to test new formats, platforms, partnership models, and agentic approaches

Requirements

• 5+ years of proven experience in influencer, social, or partnership marketing

• Experience running multi-channel influencer campaigns end to end

• Hands-on experience with, or strong interest in, agentic marketing using AI agents or automation

• Experience in B2B technology or SaaS business model

• Strong negotiation, relationship-building, and communication skills

• Data-driven ability to connect programs to business outcomes

• Strong project and budget management skills

• Knowledge of FTC disclosure and brand safety guidelines

• Degree or equivalent relevant experience

Benefits

• Benefits and resources to support work-life balance

• AI agents to accelerate your impact