Client Partner, Ads Solutions (CPG)

Quick Facts

• Role: Client Partner, Ads Solutions (CPG)
• Focus: Grow CPG advertising revenue across the full sales cycle

Description

Own the full sales cycle for digital advertising opportunities across Consumer Packaged Goods (CPG)—including food and beverage, beauty and personal care, household products, and adjacent everyday consumer categories. Build strategic relationships with senior brand, media, and commerce decision-makers, and develop account plans that connect advertiser goals (brand awareness, consideration, product trial, household penetration, repeat purchase) to measurable campaign outcomes. Lead prospecting, qualification, and complex commercial negotiations, then partner with Customer Success and cross-functional teams to drive advertiser outcomes and support renewals and expansion.

Responsibilities

• Prospect, qualify, and close new advertising opportunities across the CPG vertical
• Own and achieve a defined revenue target for an assigned CPG advertiser portfolio
• Build relationships with senior brand, marketing, media, ecommerce, shopper-marketing, and consumer-insights leaders (and their agency partners)
• Develop account plans that translate advertiser objectives into measurable campaign outcomes
• Identify opportunities across product innovation, seasonal demand, cultural moments, and retailer/category priorities
• Coordinate across brand portfolios and stakeholders to support sustained investment
• Create data-driven business cases and align on measurement approaches (including retail partner sales and direct-to-consumer channels)
• Structure and negotiate complex brand- and portfolio-level commercial agreements
• Partner with Customer Success and measurement stakeholders to support learning agendas, renewals, and expansions
• Collaborate with Product, Measurement, Marketing, Policy, and Operations; maintain pipeline management and accurate forecasting

Requirements

• Significant experience in digital advertising sales, partnerships, or business development serving CPG advertisers
• Strong relationships with brand, media, commerce, or agency decision-makers across relevant CPG categories
• Proven track record owning revenue targets and closing complex advertising or commercial deals
• Understanding of CPG brand-building, category dynamics, retailer relationships, shopper behavior, and omnichannel paths to purchase
• Ability to connect brand and commercial objectives to measurement approaches (brand lift, incremental sales, household penetration, ROAS)
• Understanding of measurement challenges when purchases occur through retail partners and ability to establish success criteria
• Experience building partnerships across multiple brands, business units, agencies, and senior stakeholders
• Strong consultative selling, negotiation, strategic planning, and executive communication skills
• Ability to operate effectively in ambiguous, fast-changing environments

Benefits

• Opportunity to grow advertising revenue in a major consumer vertical and help shape a new advertising platform with a focus on user trust and platform integrity
• Collaborate closely with Customer Success and cross-functional teams to drive successful advertiser outcomes after the sale