Senior Integrated Campaigns Manager (AMER)

Quick Facts

• Role: Senior Integrated Campaigns Manager (AMER)

Description

Own high-priority integrated B2B campaigns for enterprise audiences. Lead strategy and audience selection through launch, optimization, and reporting, designing full-funnel campaign architecture and coordinating multi-channel execution across product marketing, sales, customer marketing, field, and leadership. Set measurement frameworks and KPIs, adapt programs for strategic accounts (including 1:few ABM and ABM-at-scale), and continuously optimize using pipeline and revenue signals.

Responsibilities

• Concept, develop, and run integrated campaigns end to end (strategy, audience selection, launch, optimization, reporting)
• Design end-to-end campaign architecture: full-funnel content engine, channel strategies, promotional offers, program mix, and marketing-to-sales handoffs
• Translate company priorities into plans with goals, messaging, milestones, owners, and success metrics
• Identify highest-leverage assets (messaging frameworks, email nurtures, landing page copy, field activation ideas, customer story packaging, sales-facing materials)
• Deliver multi-channel campaigns via digital, web, email, online events, direct mail, social, events, and sales plays
• Strengthen cross-functional alignment across product marketing, field marketing, performance marketing, growth marketing, and strategic events
• Partner with creative teams and carry messaging across formats and moments in market
• Align with sales stakeholders to prioritize revenue impact and build programs for strategic accounts
• Establish measurement frameworks, KPIs, dashboards, and scalable processes; measure pipeline, revenue, target account penetration, and demand-funnel performance
• Adapt campaigns for enterprise/strategic audiences with vertical- and use-case-specific motions
• Build 1:few ABM motions and ABM-at-scale programs for priority accounts or segments with sales and field teams

Requirements

• 8+ years owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company
• Experience building integrated B2B campaigns across multiple channels (content, email, digital, field, sales motions)
• Ability to work in person at the San Francisco office
• Proven track record building enterprise campaigns that resonate with senior technical and business buyers
• Owned pipeline goals; optimized using pipeline, engagement, and revenue signals
• Experience running ABM/strategic-account programs supporting multithreading, expansion, or deal acceleration
• Extensive familiarity with lead routing and handoffs; diagnose funnel health with SDR counterparts

Benefits

• Annual salary range: $180,000–$220,000 USD (level and base salary determined case-by-case)
• Equity
• Comprehensive medical, vision, and dental coverage
• 401(k) retirement plan
• Short- and long-term disability insurance
• Life insurance
• Various other discounts and perks