AI Media Strategist

Quick Facts

• Role: AI Media Strategist

• Focus: Paid media strategy evolution driven by AI/LLMs

• Collaboration: Agency partners and cross-functional teams

Description

Own how paid media strategy evolves in response to AI, including how generative search changes discovery and how new AI-powered media products reshape touch points, conversion funnels, and message sequencing. Translate fast-moving AI developments into actionable strategy, then drive execution with agency partners and cross-functional teams. Work across deep technical analysis and storytelling for leadership.

Responsibilities

• Track and synthesize AI developments impacting the media landscape and translate them into actionable media strategy.

• Redefine the AI-driven consumer journey by mapping new touch points, conversion funnels, and message sequencing after traditional search.

• Build a strategic playbook for AI Overviews (AIOs) through research and a continuous learning roadmap.

• Evaluate, integrate, and support global rollout of AI-enabled media tools and capabilities with regional teams.

• Collaborate with teams on Dynamic Creative Optimization (DCO), comms planning, and brand & content strategy to inform briefs and scale AI-driven media.

• Represent the media team cross-functionally to connect AI strategy with traditional media management.

• Partner with agencies on measurement studies and convert results into insights and recommendations for leadership.

• Own compliance, legal, and privacy review for new vendor-side AI and media platforms from vetting through implementation.

Requirements

• 7+ years in media strategy or planning in a media agency or in-house media team.

• Experience integrating AI-enabled media tools into marketing programs.

• Familiarity with AI visibility and brand monitoring tools (e.g., Profound, Bluefish, Evertune).

• Familiarity with analytics platforms (e.g., Adobe Analytics).

Benefits

• Opportunity to shape the future of paid media strategy in a post-traditional-search landscape.

• Lead research, tool evaluation, and global rollout of AI-enabled media capabilities.

• Work closely with data science, media buyers, and creative/leadership stakeholders to drive measurable outcomes.