Senior Business Analyst

Quick Facts

• Role: (Senior) Business Analyst

• Focus: Digital marketing performance analysis, KPI interpretation, measurement evolution, and decision-ready reporting

• Work style: Hybrid (2 days in office in Wrocław; remote options)

Description

As a Business Analyst, you serve as a strategic sparring partner for Marketing, Tech, and Product. You analyze digital marketing performance, improve measurement standards, and help shape future marketing steering logic. You turn complex data into clear narratives and recommendations for senior stakeholders.

Responsibilities

• Analyze performance across digital marketing channels and campaigns

• Interpret KPIs including CPC, CPL, ROAS, and CR to find optimization opportunities

• Build, maintain, and expand Power BI dashboards

• Extract and prepare data using SQL to support analysis and reporting

• Support the evolution of measurement approaches (e.g., attribution and customer quality tracking)

• Communicate insights and recommendations effectively with cross-functional partners

• Identify trends, gaps, and opportunities and initiate follow-up analyses

Requirements

• Advanced knowledge of SQL

• Basic knowledge of Python

• Basic understanding of marketing KPIs (CPC, CPL, ROAS, CR)

• Expertise in Power BI or similar BI tools (e.g., Tableau)

• Advanced hands-on experience with Excel

• Experience with data visualization and presentation

• Strong communication and stakeholder management skills

• Excellent analytical, problem-solving, and project management skills

• Fluent English; German is a plus

Benefits

• Hybrid working model (2 days in the office / 3 days remote)

• High ownership and real business impact

• Close collaboration with experienced marketing and tech teams

• Dynamic international environment with an entrepreneurial spirit

• Private healthcare via Luxmed

• Language classes (English, German, Polish)

• Multisport card

• Wellbeing Program with daily challenges, expert sessions, and video consultations

• Fruit Mondays and stocked kitchen (snacks, coffee, sweets; sometimes pizza)

• Team events and social activities