Developer Onboarding & Activation Marketing Manager

Quick Facts

• Role: Developer Onboarding & Activation Marketing Manager

• Work mode: Remote-first (Poland – Remote)

• Engagement: Full-time, B2B contract

• Compensation: PLN 12,000–18,000 net + VAT per month (B2B)

Description

Own and optimize the developer onboarding journey, from signup and first API key through first successful integration and paid conversion. Use data-driven analysis, funnels, and experimentation to reduce time-to-first-value, improve activation/retention, and increase the number of developers who progress to meaningful product usage and paid adoption. Collaborate with Product and Engineering to enhance quickstarts, documentation journeys, sample apps, and first-use experiences, including exploring AI-assisted onboarding experiences.

Responsibilities

• Own and optimize the developer onboarding journey through paid conversion

• Analyze developer journeys, conversion funnels, user behavior, and drop-off points

• Design, prioritize, and run experiments to improve onboarding completion, activation, and conversion rates

• Partner with Product and Engineering to improve quickstarts, documentation journeys, sample applications, and first-use experiences

• Develop onboarding campaigns, lifecycle communications, and contextual guidance that help developers reach their next milestone

• Explore AI-assisted onboarding experiences for developers using tools such as Cursor and Claude Code

• Improve self-service journeys related to product usage, pricing discovery, and conversion to paid plans

• Establish and track key metrics including time-to-first-value, activation, developer engagement, and first-time paying customers

Requirements

• Experience in product-led growth, developer activation, lifecycle marketing, growth marketing, or a closely related role

• Demonstrated experience improving onboarding, activation, or self-service conversion for a SaaS or developer-focused product

• Strong analytical skills (funnel analysis, user segmentation, experimentation, performance measurement)

• Experience using product analytics and A/B testing to guide decisions

• Technical fluency to understand developer workflows, APIs, and integrations

• Experience partnering with Product and Engineering to turn insights into practical product or onboarding improvements

• Strong English communication skills and comfort working across distributed teams

Benefits

• Competitive B2B compensation

• Remote-first flexibility

• People-first culture and strong collaboration

• Opportunity to contribute meaningfully, grow skills, and help build high-impact technology