Web Analytics Specialist

Quick Facts

• Analyze web/e-commerce traffic sources, user paths, and purchase funnels
• Build automated reporting, dashboards, and data insights
• Implement and develop e-commerce analytics and campaign tracking

Description

You will own web analytics and tracking for e-commerce and digital campaigns. The role focuses on analyzing traffic and purchase funnels, creating automated reporting and dashboards, and implementing measurement using Google Tag Manager and integrated analytics tools.

Responsibilities

• Analyze traffic sources, user flow paths, and purchase funnels on web/e-commerce sites
• Create and automate recurring reporting, visualize data on dashboards, and draw conclusions
• Ensure correct implementation and ongoing development of e-commerce analytics and campaign tracking
• Collaborate with portal/e-commerce, media, and communication teams; provide KPI-based optimization recommendations and run recurring meetings
• Work with developers, agencies, and tech vendors: define requirements, independently implement in Google Tag Manager, and integrate tools

Requirements

• Minimum 2 years of experience in a similar role (BigQuery + web/e-commerce data)
• Fluent SQL
• Practical knowledge of Google Cloud Platform (especially BigQuery)
• Practical knowledge of Google Analytics 4, Google Tag Manager, Data Studio, and MS Excel
• Advanced skills in data analysis, interpretation, and visualization; proactive mindset
• Additional assets: telco industry experience
• Additional assets: practical Tableau knowledge
• Additional assets: practical JavaScript knowledge for implementations in Google Tag Manager

Benefits

• Work within one of the largest media and telecommunications groups
• Fixed-term employment contract
• Hybrid work option
• Supportive environment with a collaborative, knowledge-sharing culture