Web Analyst (Digital Analytics)

Quick Facts

• Role: Web Analyst (Digital Analytics)

• Focus: tracking and web analytics setup, data quality, privacy compliance, and reporting

Description

You will take technical responsibility for the conception, control, development, and testing of tracking and web analytics setups. You will manage and maintain core tools, ensuring web analytics data is collected and processed correctly and made usable for stakeholders. You will analyze digital platform data, monitor data flows, identify optimization potential, and support teams with dashboards, reporting, and recommendations.

Responsibilities

• Conception, control, development, and testing of tracking and web analytics setups with emphasis on data quality, privacy compliance, and reliable data delivery

• Administration of Google Tag Manager, Google Analytics, Usercentrics, and Data Studio

• Analysis and interpretation of digital platform data; monitoring data flow and finding optimization opportunities

• Support stakeholders with dashboards, reportings, and action recommendations

• Act as an interface between business, performance marketing, data protection, IT, and external agencies/vendors

Requirements

• Degree in Marketing, Media, Business Informatics, or E-Commerce

• Several years of experience in web analytics or digital analytics

• Strong commitment to data quality, analytical thinking, and the ability to explain complex issues clearly and structured

• Very good knowledge of analytics and reporting tools, especially Google Tag Manager, Google Analytics 4, and Data Studio

Benefits

• Ongoing training and individual career planning

• Disability insurance and company retirement benefits with up to 100% subsidy

• Modern technical equipment and an innovative working environment